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Last updated on May 31, 2012 at 19:03 EDT

Lavender Blue Premium Wine Label Launches in California

February 1, 2011
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LAKE COUNTY, Calif., Feb. 1, 2011 /PRNewswire/ — Cohesion-Tension Wines is pleased to announce that Lavender Blue has officially launched a line of premium wines from the California Wine Country region. Founded by Stephen C. Dilley, Lavender Blue wines include Cabernet Sauvignon and Chardonnay of San Joaquin County, Petite Syrah and Sauvignon Blanc of Lake County and Sonoma County dessert wines.

Lavender Blue 2007 Cabernet Sauvignon was recently selected as Bronze medal winner in the $20.00-$24.99 category in the 2011 San Francisco Chronicle Wine Competition (SFCWC), the largest competition of American wines in the world.

As part of a program to more deeply engage wine lovers in the wine experience, Lavender Blue launched a social media campaign to ‘Adopt a Grape.’ This campaign provides Lavender Blue a way to gain attention in a creative way, and build a social media presence while also reflecting the nature of the business and brand. Wine lovers who adopt grapes receive regular, personal updates from their grapes throughout their journey from vine to wine at Lavender Blue. Adoptions are taking place at www.facebook.com/adoptagrape.

“We are excited about the official launch of the Lavender Blue label,” said Stephen C. Dilley, owner and wine maker at Cohesion-Tension Wines. “This is even more significant after placing in the bronze medal category in our inaugural competition. We look forward to introducing our wines to wine lovers across the country, and to bringing wine aficionados more completely into the Lavender Blue wine experience.”

About Lavender Blue

Lavender Blue crafts premium wines from the California Wine Country region. From the Cabernet Sauvignon and Chardonnay of San Joaquin County, and the Petite Syrah and Sauvignon Blanc of Lake County to our Sonoma County dessert wines, all of our wines showcase quality – what Lavender Blue is all about – and are perfect for elegant occasions or casual dinners. For more information on Lavender Blue, visit www.lavenderbluewine.com or www.justadddinnerandfriends.com.

SOURCE Cohesion-Tension Wines


Source: newswire