Foodily Launches the First Recipe Network to Reveal What Your Friends are Cooking

February 2, 2011

SAN MATEO, Calif., Feb. 2, 2011 /PRNewswire/ — Today Foodily Inc., a search engine for comparing recipes, announced it now brings together recipes and friends to make meal decisions and planning a more social experience. Through integration with Facebook, recipes “liked” on Foodily will appear in your Facebook feed, and recipes your friends like will appear in your Foodily recipe search.

(Photo: http://photos.prnewswire.com/prnh/20110202/SF40913)

Launching in time for Super Bowl party planning, Foodily also now lets anyone create a Facebook event invitation that includes a menu, allowing friends to see what dishes are planned for events like dinner parties or pot lucks. Friends can comment on the menu, share their feedback and add additional dishes they want to bring.

With a comparison view that integrates simple social interactions on Foodily, users mark recipes as favorites so it’s easy for friends to see what others are eating, save a recipe, or create a Facebook event with a menu.

  • Compare Recipes. Search results return side-by-side recipes and menus that you can browse or flip through to decide the right recipe for you. Beautiful imagery provides a magazine-like experience and dish inspiration.
  • See Friend’s Food Favorites. Foodily shows you what recipes your friends like and lets you easily share recipes via Facebook, Twitter or email. Foodily connects you to the opinions and choices of friends and helps you create menus for real meals with friends.
  • Invite Friends in Facebook, Share Menus. Collect different recipes into one menu where you can share tips and opinions with friends to plan the perfect event. Create a Facebook Event from inside a menu to invite friends to share the meal with you.

Foodily makes searching for recipes and food a personalized and fun experience. Knowing a friend likes a certain recipe helps consumers decide what to cook with the help of people they trust. Foodily goes beyond sharing or saving recipes and includes friends in every day conversations around what to eat or what to cook.

“Food is the most social thing we do,” said Andrea Cutright, CEO and co-founder of Foodily, “People want to do more than just pick a recipe off the shelf, they want to compare and share those decisions with people in their life. With so many recipe choices available online, Foodily lets people see and benefit from the decisions that their friends and family have already made, making it easier to find the right one for the right occasion. Foodily brings back the joy of food by letting people discover and compare recipes, share ideas or even make a friend’s favorite recipe.”

Foodily was created by Andrea Cutright and Hillary Mickell, two moms who had become accustomed to sharing ideas around cooking and business. Both Andrea and Hillary had full-time work schedules and were leading highly successful careers in marketing in Silicon Valley. They joined forces and formed the first job share arrangement at Yahoo!. At the end of each day, they could always be found debriefing on the day’s business, and then collaborating on what to feed their families for dinner. It was the intersection of these conversations that led to the creation of Foodily.

Find Foodily Online:

About Foodily

Foodily empowers people to make fully-informed decisions about the foods they eat. Through its comprehensive recipe network informed by friends, people can find and share the food they love online. Foodily is based in San Mateo, CA and powered by a team of seasoned search, linguistic and consumer product experts all passionate about food. The company is backed by leading venture capital firm Index Ventures. Visit www.foodily.com and get cooking!

SOURCE Foodily Inc.

Source: newswire

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