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Mindspark Acquires VoxPop Gaming Platform

February 10, 2011

WHITE PLAINS, N.Y., Feb. 10, 2011 /PRNewswire/ — Mindspark Interactive Network, Inc. (“Mindspark”), an operating business of IAC (Nasdaq: IACI), today announced that it has acquired a leading pop culture gaming platform developed by VoxPop Network Corp. (“VoxPop”), one of the largest pop culture gaming companies in the market. The gaming platform is used by many of the leading entertainment and media sites on the web.

The VoxPop platform, including its trivia engine, has been used to power pop culture games in genres ranging from music to news. The technology enables the fast and flexible creation of new trivia game mechanics across a spectrum of product types and genres, and will serve as the platform for several products to be featured on Mindspark brand IWON, one of the Internet’s original casual gaming destinations and a top 20 online gaming site*. Terms of the transaction are not being disclosed.

“VoxPop’s trivia engine is a perfect match for the IWON brand and we are excited to add this technology to our platform and portfolio of games,” said Gui Karyo, President, IWON. “As the VoxPop team has proven with their many top-tier partnerships, trivia games are a perennially and ubiquitously popular form of gaming that evokes a passion in their players.”

By enabling rapid content conversion into compelling and contextually relevant online games for their audiences, VoxPop-powered games have helped publishers generate additional revenue and engagement. The company’s client list includes many of the top-tier publishers in the areas of movies, TV, music, sports, celebrities, and food.

“IWON is a fantastic home for VoxPop,” said Mike Derezin, Co-Founder of VoxPop. “Gui and his leadership team share a similar vision for the potential of online gaming and pop culture. With its 7 million worldwide monthly unique visitors and popular entertainment brands, IWON is uniquely positioned to scale VoxPop’s gaming platform.”

VoxPop was founded in 2006 by Bill Armistead, Mike Derezin, and Michael Hoffman. The company’s Series A investment was led by True Ventures and its Series B by Hearst Interactive Media.

About IWON®

IWON® (www.iwon.com), one of the fastest growing casual gaming destinations on the Web, and a top 20 online gaming site (comScore January 2011) with 7 million worldwide monthly unique visitors (internal data, January 2011), celebrated its 10th anniversary in 2009. The site offers a range of both classic and new games, including Puzzle, Arcade, Casino, Card, Sports, Action and Board game favorites. Users can win cash and prizes instantly or through daily, weekly, monthly and annual sweepstakes opportunities. The site also features a Team Challenge initiative, through which players earn and award donations to their favorite charities. Over the past 11 years, IWON has awarded over 500,000 prizes worth more than $72 million.

About Mindspark Interactive Network, Inc.

Mindspark, an operating business of IAC (Nasdaq: IACI), is home to some of the most popular and engaging brands on the Web. Mindspark features social and entertainment destinations including Zwinky®, IWON®, Excite®, Retrogamer(TM), Kazulah(TM), and GirlSense®, and fun and interactive products that enable users to creatively express themselves online including Webfetti(TM), My Fun Cards(TM), SmileyCentral®, Smiley Creator(TM), MyWebFace(TM), Cursor Mania(TM), and Popular Screensavers(TM).

(*Source: comScore January 2011)

SOURCE Mindspark Interactive Network, Inc.


Source: newswire



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