February 15, 2011

Google Chrome Now Blocks Unwanted Websites

Google's principal engineer Matt Cutts wrote in a blog post on Monday that users of its popular Chrome web browser users can download and install an extension that blocks sites which provide "shallow or low-quality content" from their search results.

"When you block a site with the extension, you won't see results from that domain again in your Google search results," Cutts wrote.

"If installed, the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results," Cutts added.

The Chrome extension is available in French, German, Italian, Portuguese, Russian, Spanish and Turkish in addition to English.

This is Google's latest move in the fight against poor quality search results generated by content farms, which produce hundreds or thousands of poor quality pages a day in a bid to attract traffic to their advertisements. Google announced last month, actions to make it harder for spam-packed web sites to rank high in search results.

ComScore said 16.1 percent of US online searches in January were done at Yahoo! web sites, which are powered by Bing, while Bing handled 13.1 percent of online queries during the month. Google is the dominant search engine in the United States, enjoying a 65.6 percent share of the US online search market at the end of January, according to tracking firm comScore.


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