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Orange Offering New Tablet In Four European Countries

February 15, 2011

On Tuesday, mobile European mobile service provider Orange launched a tablet computer under its own brand in four countries as a cheaper alternative to Apple’s iPad.

The company said that the “Orange Tablet offers portable, touch screen computing at a competitive price.”

The number three European mobile operator announced the launch at the mobile phone industry’s annual gathering in Barcelona, with the Orange Tablet going on sale in Spain, Romania, Poland and Slovakia.

The Orange Tablet, which is manufactured by the Chinese company Huawei, will be offered as an entry-level model compared to the more expensive Apple iPad and Samsung Galaxy Tab.

“Tablet computing is an extremely popular and growing segment of the consumer technology market and we want to offer our customers the best possible choice of device to suit all budgets and requirements,” Yves Maitre, Orange’s senior vice president for mobile devices and multimedia, said in a statement.

Each of the four markets has specific tariffs and bundles for the seven-inch Orange tablet, with the acquisition cost subsidized to as low as one euro depending on the duration of the service contract.

Anne Bouverot, director of mobile services and devices at France Telecom Orange, said in a statement that the four countries were chosen as their lower consumer purchasing power was slowing the adoption of iPads and Galaxy Tabs.

Orange said it is considering introducing the new tablet in other markets as well.

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