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Rolls-Royce Announces Electric Car Concept

February 21, 2011

Rolls-Royce will be taking a bold step into the future of automobile technology when the venerable car maker shows off its first electric-powered vehicle at the Geneva Auto Show on March 1 of this year. 

Named the Phantom 102EX and expected to be fully electric-powered, the Rolls-Royce will then go on a global tour through Europe, the Middle East, Asia and North America, the England-based company tells AFP.

Rolls-Royce Motor Cars said it wants to test opinions about the concept and hear reactions from owners, enthusiasts, members of the public, and the media.

We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Mller-×tvös, speaking to USA Today from the company’s headquarters in Goodwood, England.

“While there are no plans to develop a production version, as one of the company’s EX models it will serve to begin a dialogue with existing owners and stakeholders, posing as well as answering questions of its audience,” Rolls-Royce said.

These include the car’s ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions. I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience,” Mller-×tvös said, “It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.”

Further details of the concept’s specification are being kept secret until its Geneva launch. Rolls-Royce Motor Cars is a division of German car company BMW and is no longer connected to aircraft engine maker Rolls-Royce PLC.

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