The Wilkes-Barre Publishing Company Selects ImmersiFind
Multimedia News Company Expanding Its Local Search Initiatives
Leesburg, VA (PRWEB) February 21, 2011
The Wilkes-Barre Publishing Co., a multimedia company and the leading publisher of daily and community newspapers, and interactive information platforms in Luzerne County and throughout northeastern Pennsylvania announced today the expansion of its local search Internet initiatives through an agreement with ImmersiFind, Inc.
“We are adding a new local search application to our family of websites so that our readers and audience can have easy access to community shopping information online,” said Richard L. Connor, publisher and CEO of The Wilkes-Barre Publishing Co.
“We decided to offer our customers the best of local search capabilities by featuring a new Internet directory of merchants and service providers that is available through web, mobile and social media”, added Prashant Shitut, president of The Wilkes-Barre Publishing Co.
Visitors to http://www.timesleader.com and the other interactive platforms of the Wilkes-Barre Publishing Company are gaining online access and the ability to search for area business listings directly from the company’s websites. Participating businesses will have links to their website, video, and location on their business profile pages that are optimized for major search engines. Online consumers will be able to register on the site and make recommendations of their favorite places to their friends, family and neighbors through social media.
The new website will feature business or category search applications with reverse lookup, and easy access to popular search categories such as restaurants, health and beauty, automotive, real estate and home improvement. “We are excited about expanding our business with the Wilkes-Barre Publishing Company,” stated Thomas C. Lewis, president of ImmersiFind. “Adding a directional media component across multiple channels to connect consumers with local merchants is an important growth strategy for multimedia companies and newspaper publishers,” he added.
ImmersiFind offers a comprehensive, turn-key solution to media publishers–complete with Internet Yellow Pages search applications, advanced online directory features including videos, websites, search engine marketing and reputation management services for local businesses. The company is providing The Times Leader with search engine optimization services to enable Internet users to find local merchants via search engines in and around the communities where their newspapers are distributed.
About The Wilkes-Barre Publishing Co.
The Wilkes-Barre Publishing Company serves local communities in and around the Wilkes-Barre and Scranton PA market area and traces the origins of one of its publications to 1879. The company provides area residents access to a host of information and local news through its print and digital newspaper editions, and niche publications which include: The Times Leader, The Weekender, The Abington Journal, The Dallas Post, Go Lackawanna, The Sunday Dispatch, El Mensajero, Hazleton Times, Tunkhannock and Five Mountain Times.
ImmersiFind partners with newspaper and directory publishers to host Internet directory and software applications that monetize local search. Our web, mobile and social marketing solutions enable advertisers to connect with consumers who shop from their home, office or on the go from desktops, tablet PCs and mobile devices via Internet Yellow Pages, daily deals, reputation management, web sites, video, and pay-per-call advertising networks. ImmersiFind is a subsidiary of ZipLocal Holdings in Vancouver, BC.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebwilkesbarrepubco/022111/prweb5090134.htm