March 4, 2011

Android Pulls Ahead In Smartphone Market

According to the latest Nielsen Co. survey, Google's Android smartphones beat out Apple's iPhone and Research In Motion's (RIM) BlackBerry for the first time in the U.S. market.

The report said that Android devices were used by 29 percent of the U.S. market in the November through January period, compared to 27 percent each for both the iPhone and BlackBerry devices.

A Nielsen spokeswoman said Friday that the three top smartphone operating systems were in a "statistical dead heat."

"I would say [today] is the first time we allude to Android being the lead," she said in a statement.

Microsoft's Windows Mobile and Windows Phone 7 grabbed 10 percent of the market, while WebOS from Hewlett-Packard controlled 4 percent.

Nielsen watched the words it chose while announcing the news of Android's accomplishments.

"Android appears to be pulling ahead of RIM BlackBerry and Apple iOS," Nielsen said in a statement.
In another finding, Nielsen found that Android "seems" to be attracting more younger consumers. 

Among smartphone customers between the ages 18 and 34, Android was used by 14 percent of customers, while the iPhone was used by 12 percent and BlackBerry was used by 11 percent.