Search Engine Strategies Summer 2005 Exhibitor Profiles
August 8, 2005
Search Engine Strategies Summer 2005 takes place August 8 – 11 at the San Jose McEnery Convention Center. For in-depth information about the event, visit http://www.jupiterevents.com/sew/summer05/index.html.
Below are profiles from Search Engine Strategies Summer 2005 exhibitors; breaking news releases are available at http://www.tradeshownews.com, Business Wire’s trade show, conference and event news resource.
Business Wire is the official news wire service for Search Engine Strategies Summer 2005.
Company: 360i Booth/Stand: 711 Media Contact: Sarah Hofstetter Phone: 646-432-4899 E-mail: sarah@kayakcorp.com Web: www.360i.com 360i helps marketers acquire customers online by delivering services and technology they need to achieve measurable results. The company’s full service integrated approach uniquely positions 360i as a single-source for all search marketing. Services include natural search, paid inclusion and paid placement using industry leading technology from SearchIgnite, 360i’s proprietary bid management and portfolio optimization system. Leveraging its status as a Yahoo! Search Submit Ambassador and Google AdWords Qualified Company, 360i can provide its clients with a rich set of services with accompanying technology to help achieve exceptional return. 360i augments its search capabilities with lead generation and contextual solutions. Company: Business.com Booth/Stand: 612 Media Contact: Wendy Aldrich – waldrich@business.com Investor Relations Contact: Mark Mazzei Phone: 310-586-4111 Web: www.business.com Business.com is the search engine designed and organized exclusively for business. Business.com uses a proprietary taxonomy and classification system consisting of over 400,000 listings within 65,000 industry, product and service subcategories to help advertisers generate profitable leads. The Business.com network includes partners such as Forbes.com, BusinessWeek, Inc.com and Internet.com. Company: ClickTracks Analytics Booth/Stand: 221 Media Contact: Amy Hooker/amy@mavencom.com 910-362-8004 Investor Relations Contact: Michael Stebbins Phone: 831-621-6395 E-mail: mstebbins@clicktracks.com Web: www.clicktracks.com Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. ClickTracks’ software was designed out of sheer frustration with existing web metrics offerings. Spending hour upon hour trying to understand website visitors was a motivating experience: there had to be a better way. ClickTracks was voted ‘Best Web Site Analysis Tool’ in ClickZ’s 2003, 2004 and 2005 Marketing Excellence Awards, and received a Computerworld Innovative Technology award for website management. ClickTracks’ software has been featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. For more information, visit www.clicktracks.com or e-mail info@clicktracks.com. Company: Commission Junction Booth/Stand: 713 Ticker Symbol & Exchange: VCLK Media Contact: pr@cj.com Investor Relations Contact: Gary Fuges Phone: 818 575 4540 E-mail: gfuges@valueclick.com Web: www.cj.com Commission Junction, a ValueClick company, provides advanced performance based marketing solutions that help marketers increase online leads and sales. By facilitating relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing, partner marketing, and search marketing to drive measurable results for its clients. Company: Customer Magnetism Booth/Stand: 120 Media Contact: Kurt Noer Phone: 757-689-2873 E-mail: kurt@trycm.com Web: www.customermagnetism.com Customer Magnetism offers both natural optimization services and sponsored listing management. CM also offers strategic link building services, finding industry related websites who sell advertising space via text links. Customer Magnetism has generated literally tens of thousands of top rankings and is known as an affordable search engine positioning company who gets results. Visit www.customermagnetism.com to view live case studies. Company: Did-it Search Marketing Booth/Stand: 116 Media Contact: Abe Mezrich Investor Relations Contact: Kevin Lee Phone: 212-631.0157 E-mail: kevin@did-it.com Web: Did-it.com Did-it Search Marketing translates clients’ business goals into customized, ROI-driven strategic SEM campaigns. By synergizing the most sophisticated SEM strategies, uncommonly intelligent Search analytics, real-time, powerful proprietary Search technology, and the top Search analysts, Did-it has brought SEM success to a client list that includes Fortune 100 and 500 businesses. Did-it was rated #1 Search Marketing firm for Market Suitability in 2004 by Jupiter Research. Company: Efficient Frontier Booth/Stand: 225 Media Contact: Michelle Schofield Phone: 650-567-1052 E-mail: michelle@efrontier.com Web: www.efrontier.com Efficient Frontier is the leading provider of paid search engine marketing (SEM) solutions. Combining technology based on Wall Street analytics with expert client services, Efficient Frontier reduces complexities inherent in search engine marketing, enabling customers to realize average increases in ROI of 20 – 50 percent. With Efficient Frontier, online marketers can maximize the effectiveness of millions of keywords across search engines, including Google and Yahoo Search Marketing, based on business goals and budgets. Efficient Frontier manages over $150 million in annual PPC spend, 40 of the top 500 search advertisers and over 10 million keywords. www.efrontier.com or 877-2 SEMNOW. Company: Elixir Systems Booth/Stand: 725 Media Contact: James Peggie Investor Relations Contact: Fionn Downhill Phone: 480 889 5393 E-mail: james.peggie@elixirsystems.com Web: http://www.elixirsystems.com Elixir Systems is a full service, professional search marketing company specializing in search engine optimization. They help companies to develop their online business. Their experienced and dedicated team apply ethical skills and techniques to build brands and boost online customers and sales. Their portfolio of clients is diverse ranging from high-tech manufacturing corporations to professional organizations. Elixir Systems has offices in Scottsdale, Arizona. Company: Engine Ready, Inc. Booth/Stand: 313 Media Contact: Brian Lewis; brian@engineready.com Phone: 1.888.283.0882 E-mail: brian@engineready.com Web: http://www.engineready.com Realizing the highest return on your web investment takes more than just search marketing knowledge and commitment. To achieve the unparalleled success Engine Ready’s clients have enjoyed, takes a team with unique expertise – A team that gives you over 40 years of delivering marketing results combined with strong Internet technology skills. Increase your web sales, reduce customer acquisition costs and outperform your competitors with Engine Ready’s Search Marketing services. Company: Findology Findology is a leading pay per click search engine, founded by Traffic Ads Media, Inc. in 1998. Since its inception, Findology has been committed to delivering highly targeted, quality traffic to our advertisers at the most affordable bid prices. With a network reach of more than 2 billion monthly searches, Findology helps our clients connect with millions of users worldwide everyday. Advertise with us, and you’ll receive not only superior and personalized customer service, but also, targeted traffic, at rates enabling a higher Return on Investment. Company: LinkConnector.com Booth/Stand: 218 Media Contact: Jackie Bates Investor Relations Contact: Choots Humphries Phone: 919.468.5150 E-mail: lc.pr@linkconnector.com Web: http://www.linkconnector.com LinkConnector is an Affiliate Marketing Network, helping merchants and affiliates increase online sales. LinkConnector is redefining affiliate marketing with its innovative technologies, Naked Link Technology(TM), Affiliate Connections(TM), and Virtual Affiliate(TM) tracking. Naked Link Technology(TM) gives merchants a way to boost organic rankings while promoting their site on LinkConnector’s Network. Affiliate Connections(TM) provides a quick, dynamic system helping affiliates find optimal promotions and allowing merchants to get matched with better performing affiliates. Virtual Affiliate(TM) tracking allows merchants to track, in real time, virtual affiliates like organic search engines. Maximize your earning potential. Join the LinkConnector Network for free at www.linkconnector.com. Company: IBM Booth/Stand: Booth 320 Ticker Symbol & Exchange: (NYSE:IBM) Media Contact: Takako Yamakura, Public Relations Manager, IBM Global Services, 914-766-4637, yamakura@us.ibm.com Phone: 1-866-217-SURF E-mail: surfaid@us.ibm.com Web: www.ibm.com/surfaid IBM SurfAid Analytics helps Web site owners understand the behavior of their visitors. By providing accurate, timely and actionable data in easy to understand reports, SurfAid provides the business intelligence organizations need to improve their site effectiveness and visitor satisfaction. SurfAid is unparalleled in its ability to integrate data from virtually any customer touch point, providing a comprehensive view of visitors’ total online experience. Since 1997, SurfAid has been providing a level of detail and customization unmatched in the industry. Built upon IBM’s proven, robust technologies, SurfAid continues to match the pace of our client’s rapidly increasing Web site complexities. Company: icrossing Booth/Stand: 321 Investor Relations Contact: Sara Holoubek Phone: 646-346-8336 E-mail: sara.holoubek@icrossing.com Web: www.icrossing.com Founded in 1998, icrossing is both the Agency and the Technology behind search advertising. The Agency delivers on Search Intelligence(TM), Natural Search Engine Optimization, Paid Search Management, Web Analytics, and Content Services by leveraging its Reverse Direct Marketing Technology platform. Together, The Agency and The Technology connect, communicate and close more business for icrossing’s Fortune 1000 clientele. Company: IMPAQT Booth/Stand: 119 Media Contact: Kristin Beltramini Phone: 978-474-1900 E-mail: IMPAQT@pancomm.com Web: www.IMPAQT.com IMPAQT has redefined how Search Marketing tools and services are utilized to help clients achieve success in their online efforts. We offer customizable applications, extensive campaign management experience, proprietary research and actionable metrics such as our SearchPositionScoreTM (SPS), which provides key performance indicators for search visibility, competitive analysis and campaign forecasting. As a Search Solutions Provider, IMPAQT serves Fortune 500 companies in many vertical markets. Company: Insider Pages Booth/Stand: 621 Media Contact: Stephan West Phone: 626 685 4934 E-mail: stephan@insiderpages.com Web: www.insiderpages.com Insider Pages (insiderpages.com) is a new local search engine built on the idea that the best way to find a local business is to ask someone you trust. The site’s proprietary word-of-mouth network facilitates sharing of recommendations on a wide variety of local businesses, from dentists to mechanics to dog walkers. For online advertisers, Insider Pages offers a new local marketing channel where ads can be geographically targeted based on the advertiser’s service area. Advertisers can also purchase on a no-risk “pay per telephone call” basis where charges are incurred only when a prospective customer calls. Company: Interchange Corporation Booth/Stand: 421 Ticker Symbol & Exchange: INCX – NASDAQ Media Contact: Cameron Triebwasser Investor Relations Contact: Doug Norman Phone: 949-784-0800 E-mail: media@interchangeusa.com Web: www.interchangeusa.com Interchange Corporation (NASDAQ:INCX) owns and operates Local.com (www.local.com), the Internet’s leading local-search engine. Local.com is powered by the company’s proprietary Keyword DNA(TM) and local web indexing technologies, and enables consumers to find and connect with businesses in seven countries and five languages. The company serves local and national U.S. Internet and wireless search markets. Interchange’s European subsidiary, Inspire Infrastructure, serves European Internet, wireless and operator assisted local-search markets. Interchange will continue to unite the company’s various Internet and wireless local-search technologies under the Local.com brand. The company’s ePilot search engine allows advertisers to list their business within search results via pay-per-click advertising. Interchange specializes in local search and generates revenues principally from paid-search advertising. The company is headquartered in Irvine, California, with its European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com. Company: LookSmart Booth/Stand: 107 Ticker Symbol & Exchange: NASDAQ: LOOK, ASX: LOK Media Contact: Carmella Lyman Investor Relations Contact: Jennifer Jarman Phone: 707-256-3834 E-mail: carm@Lymanpr.com Web: www.looksmart.com LookSmart, an online media and technology company specializing in vertical search, provides relevant content, advertising and technology solutions for consumers, advertisers and publishers. LookSmart’s owned and operated vertical search sites and web tools offer essential search results with the ability to find, save and share articles. In addition to owned and operated properties, LookSmart’s distribution network includes carefully chosen and monitored publishers and search engine partners. Company: Moniker.com Booth/Stand: 526 Media Contact: Monte Cahn, CEO Phone: 954-984-8445 E-mail: Monte@Moniker.com Web: www.Moniker.com Moniker.com is a Top 3 ICANN Accredited Registrar and Domain Services Company, offering domain registration, domain sales and escrow, Traffic Monetization, and hosting services for any size business or individual. Our emphasis is on providing the very highest levels of customer service, security, and delivering the best value to our customers. Our customers include Jupitermedia, The NHL, Kanoodle, Marchex, Lions Gate Films, and many others. Free Domains to all attendees! Come by booth 526. Company: MonsterCommerce, Inc Booth/Stand: 520 Media Contact: Dan Kennedy Investor Relations Contact: Steph Leffler Phone: 877-663-5169 E-mail: dan@monstercommerce.com Web: www.monstercommerce.com MonsterCommerce, Inc is a single-source, e-commerce provider offering clients solutions for successful online selling: e-commerce store building tools, design services, merchant accounts, and web site promotion services. MonsterCommerce currently powers over 5,000 active online stores. Company: Net Visibility, Inc. Media Contact: Joel Greene Phone: 949-855-2700 E-mail: layne@netvis.com Web: www.netvis.com NetVis provides unique advertising and revenue solutions for both publishers and advertisers. We provide publishers with the ability to maximize revenue from content and site traffic with search results and contextual advertising products. For advertisers we offer both a highly effective CPC product with excellent conversion quality as well as iCatchers, our unique rich media search, combining the direct response of paid search with the branding power of rich media. Company: Outrider North America LLC Booth/Stand: 406 Media Contact: Patrick Garrett Phone: 314-209-1005 E-mail: chris.copeland@outrider.com Web: search.outrider.com The global leader in Search Marketing, Outrider specializes in strategic consulting and integration of Search into multi-channel advertising campaigns. With offices in 13 countries, Outrider offers extensive Search solutions for leading companies of all sizes and industries. By analyzing the industry and competitors, Outrider creates comprehensive strategies that allow clients to hit their benchmarks and objectives with a keen eye on the return needed to grow their online business. Outrider customizes services to meet client needs, understanding that no two companies are the same. To learn more about Outrider, visit http://search.outrider.com/ Company: Search For It Booth/Stand: 718 Media Contact: Eric Thaler Phone: 416 532 1680 E-mail: eric.thaler@searchforit.com Web: www.searchforit.com SearchForIt.com is a fast-growing and dynamic full-service search engine and PPC publisher. Due to its established reach, in conjunction with a series of strategic partnerships, SearchForIt.com is able to deliver high quality traffic within a targeted framework. Moreover, by leveraging cost effective models, advertisers are able to optimize their marketing budgets. Company: SLI Systems Booth/Stand: 226 Media Contact: Nancy Hill, RealTime Communications Phone: 510-733-6228 E-mail: nancy@realtime-comm.com Web: www.sli-systems.com SLI Systems is the developer of learning-based search technology for corporate web sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems’ suite of products and services includes site search, automated search engine optimization and automated paid search. Solutions enhance customer satisfaction and increase traffic and sales, while reducing costs and yielding valuable customer information. Visit www.sli-systems.com. Company: SmartSearch Marketing Booth/Stand: 715 Media Contact: Becky Schol, bschol@comcast.net Investor Relations Contact: Dale Hursh Phone: 1-866-644-3134 E-mail: Dale@SmartSearchMarketing.com Web: www.SmartSearchMarketing.com SmartSearch Marketing is a full-service search engine marketing agency, based in Boulder, Colo., that works with clients throughout the country to generate leads, acquire customers and position brands online. Founded in 1999, SmartSearch is unique in that the firm approaches “search” first and foremost from a marketing perspective, creating programs that enhance a client’s brand, unique market position and overall marketing strategy. Solutions are customer focused and supported by tools and technology, not driven by them. Clients include large consumer brands, pure online businesses, and many B2B companies. Company: Snap Booth/Stand: 620 Media Contact: Teresa Bridwell (626) 535-2886 Investor Relations Contact: Tom McGovern (626) 535-2724 E-mail: info@snap.com Web: www.snap.com Snap is revolutionizing Internet search with innovations in relevance and user control of the search experience. Snap adds an important human element to determining rank by utilizing behavioral information to show results proven useful to previous searchers. Once results are displayed, Snap gives users the added control of sorting and filtering of the listings, based on users’ declared intent rather than assumptions made by the algorithm. For advertisers, Snap is the first search engine to use the no-risk, Cost-Per-Action model in which advertisers only pay for results. Snap recently closed their second round of funding led by Mayfield. Company: The Karcher Group, Inc. Booth/Stand: 318 Media Contact: Collyn Floyd Phone: 330-493-6141 E-mail: collyn@thekarchergroup.com Web: www.thekarchergroup.com The Karcher Group is an industry leader in providing high-end Web design services, programming and ecommerce solutions, as well as nationally recognized search engine marketing strategies. Our unique combination fo design, talent and technology with extraordinary customer service has delivered some of the Webs most innovative work to both local and national clientele. Company: Vivisimo Booth/Stand: 324 Media Contact: Jason Morris Phone: 412-422-2499 E-mail: licensing@vivisimo.com Web: www.vivisimo.com Vivisimo, Inc. creates innovative software to access and cluster the world’s information, for better search and discovery. Fortune 500 businesses, government agencies, academia, and millions of searchers use Vivisimo’s clustering technology to better organize and navigate massive amounts of information. Vivisimo is the creator of the popular Clusty consumer search engine and serves enterprise customers through its suite of clustering, search, and metasearch products. Company: Zunch Communications, Inc. Booth/Stand: 501 Media Contact: Tony Wright Phone: 972.455.4800 E-mail: tony.wright@zunch.com Web: http://www.zunch.com They gave us a 100-word limit to tell you all we do. Not gonna happen! Visit booth # 501. The other company profiles in this booklet say “We’ll get you ranked!” Yep… so will we-you’ll like working with us, and you’ll have results to show for it. Zunch has maintained a 95% renewal rate for its current SEO client roster. We specialize in SEO, PPC and website design. We are members of DFWIMA, SEO Consultants, seopros, DFWSEM, topseos, a Microsoft Certified Partner, and a Circle Member of SEMPO. 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