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Cellcom Israel Ltd. Announces Appointment of VP Marketing

March 14, 2011

NETANYA, Israel, March 14, 2011 /PRNewswire-FirstCall/ — Cellcom Israel
Ltd. (NYSE: CEL) (the “Company”) announced today that following its previous
announcement as to the Company’s vice president of marketing resigning from
office, the Company’s board of directors has appointed Mr. Yoni Sabag as the
Company’s vice president of marketing, effective April, 15, 2011.

Mr. Sabag has served as head of the Company’s private sector marketing
department, in charge of the private and small business sectors since 2006.
Prior to that, Mr. Sabag served in a variety of positions within the
Company’s marketing division.

Mr. Amos Shapira, the Company’s CEO said today that “Yoni joined the
Company 13 years ago as a sales representative while a student of economics
and business management at the University of Haifa. Since 2000 he is with the
Company’s marketing division, where he climbed up the ladder through a
variety of positions. As head of the Company’s private sector marketing
department, Yoni has been a central and leading element in the Company’s
marketing activities and its success and his appointment as VP marketing is a
testament of the Company’s appreciation of his capabilities and
professionalism. We take great pride in appointing one of our own managers to
the VP marketing position and wish Yoni success in his new position.”

About Cellcom Israel

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular
provider; Cellcom Israel provides its approximately 3.376 million subscribers
(as at September 30, 2010) with a broad range of value added services
including cellular and landline telephony, roaming services for tourists in
Israel and for its subscribers abroad and additional services in the areas of
music, video, mobile office etc., based on Cellcom Israel’s technologically
advanced infrastructure. The Company operates an HSPA 3.5 Generation network
enabling advanced high speed broadband multimedia services, in addition to
GSM/GPRS/EDGE and TDMA networks. Cellcom Israel offers Israel’s broadest and
largest customer service infrastructure including telephone customer service
centers, retail stores, and service and sale centers, distributed nationwide.
Through its broad customer service network Cellcom Israel offers its
customers technical support, account information, direct to the door parcel
services, internet and fax services, dedicated centers for the hearing
impaired, etc. As of 2006, Cellcom Israel, through its wholly owned
subsidiary Cellcom Fixed Line Communications L.P., provides landline
telephone communication services in Israel, in addition to data communication
services. Cellcom Israel’s shares are traded both on the New York Stock
Exchange (CEL) and the Tel Aviv Stock Exchange (CEL). For additional
information please visit the Company’s website http://www.cellcom.co.il

    Company Contact
    Yaacov Heen
    Chief Financial Officer
    investors@cellcom.co.il
    Tel: +972-52-998-9755

    Investor Relations Contact
    Porat Saar & Kristin Knies
    CCG Investor Relations Israel & US
    cellcom@ccgisrael.com
    Tel: +1-646-233-2161

SOURCE Cellcom Israel Ltd.


Source: newswire



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