Best Practice Webinar Series: Sonic Foundry Announces March Program

MADISON, Wis., March 21, 2011 /PRNewswire/ — Sonic Foundry, Inc. (Nasdaq: SOFO), the recognized market leader for rich media webcasting, lecture capture and knowledge management, will host three Mediasite webinars tomorrow as part of its continuing best practice webinar series.

WHEN: Tuesday, March 22

WHERE: To register for these complimentary webinars, visit http://sofo.com/35366.

         Lecture Capture Systems in the Cloud: Why New York Law School
    --   Outsourced Hosting for Campus-Wide Capture
        When: 11:00 - 11:45 a.m. Central
        Where: Register at http://sofo.com/c0108
         In fall 2009, New York Law School opened a new, state-of-the-
         art academic building in Manhattan's TriBeCa district. When it
         came online, the building was fully equipped for webcasting in
         every single classroom, from everyday lectures to conferences to
         special events. Faculty, executive and academic officers soon
         realized they could avoid major headaches by hosting with Sonic
         Foundry. After a thorough analysis, they found placing the
         Mediasite server back end in the cloud would save them time and
         money, let them scale faster without losing any features and
         avoid burdening their own network infrastructure.
         Presenter: Michael DeMeo, Director of Academic Media Services at
         New York Law School

         How to Engage Members, Attract Partners and Generate Revenue: The
    --   ROI of Webcasting for Associations
        When: 12:00 - 12:30 p.m. Central
        Where: Register at http://sofo.com/9006f
         How did a small regional association engage members, create
         valuable new partnerships and generate new revenue without new
         staff or fundraising? With webcasting technology. The Ontario
         Hospital Association is a provincial non-profit that serves 156
         hospitals and over 200 association and affiliate members. They
         started webcasting back in 2004 with just 5 webcasts, and that
         pilot has now grown to 112 webcasts watched by over 47,076
         people. Now they are reaching twice the number of people they
         would through face to face meetings, and their organization is
         better able to respond to issues faster and more effectively.
         Presenter: Todd Hutchings, Director of Distance Learning for the
         Ontario Hospital Association

         Event Webcasting Road Map: Using Online Content to Fuel Face-to-
    --   Face Meetings and Community
        When: 1:00 - 1:30 p.m. Central
                                  Where: Register at http://sofo.com/34624
         EduComm has done conference recording from its earliest days. In
         2010, after years of refining their online meeting strategy, they
         sold their first virtual conference pass to access the live
         streaming webcasts. Since then, they've built a conference
         archive of webcasts to not only promote the upcoming conference,
         but also build that event community into a year-round
         destination. Going hybrid has helped grow both the EduComm brand
         and their onsite attendance - from 300 to over 800 in just 4
         years.
        Presenter: Stephanie Martinez, CIO of Professional Media Group

Moderators: Sean Brown, VP of Education, Sonic Foundry and Erica St. Angel, VP Marketing, Sonic Foundry

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Event Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry’s products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

SOURCE Sonic Foundry, Inc.