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Lyra Launches Managed Print Advisory Service

March 22, 2011

Lyra Research announces the launch of its new Managed Print Advisory Service. The new service analyzes the active migration away from the traditional imaging hardware and cost-per-page purchasing model toward a more robust and efficient managed print services distribution model. It examines how the aggregation of imaging devices and supplies as well as service revenue under MPS agreements are shrinking the point of customer contact and quietly consolidating the overall distribution channel.

Newton, MA (PRWEB) March 21, 2011

Lyra Research, the digital imaging authority (http://www.lyra.com), announces the launch of its new Managed Print Advisory Service (MPAS) (http://www.lyra.com/lh3m.nsf/AdvisoryServices/mpas). The new service, which is part of Lyra’s Managed Document Practice (MDP), analyzes the active migration away from the traditional imaging hardware and cost-per-page purchasing model toward a more robust and efficient managed print services (MPS) distribution model. It examines how the aggregation of imaging devices and supplies as well as service revenue under MPS agreements are shrinking the point of customer contact and quietly consolidating the overall distribution channel.

“Imaging in the office is undergoing a significant consolidation and vendors are becoming increasingly competitive,” said Frank Stefansson, CEO and executive vice president of Lyra Research. “The traditional business model is being pushed aside and the MPS distribution model is becoming the main focus. With these considerable changes taking place, Lyra realized the need for a new service devoted to MPS to help our clients create a strategic approach to MPS that will positively impact their business.”

Headed by Joel Mazza, director of Lyra’s Managed Document Practice, the MPAS provides effective, data-driven market insight and intelligence to help major office equipment manufacturers, distributors, and retailers create an actionable MPS business plan to maximize growth opportunities amid this period of consolidation and to avoid unnecessary business risks.

Specifically, the service includes the following:

  •     tools for sizing the MPS segment of the North American office imaging market;
  •     clear and transparent definitions of what and why specific revenue categories are counted in the MPS segment;
  •     analysis of the key technology and service providers and other significant market players; and
  •     primary research identifying demand trends and other market drivers.

“We saw a real need in the market for an MPS service that brings together objective, real-world data with a detailed forecast model to provide greater clarity about the dynamics behind the movement toward a managed-print form of distribution and service with respect to print output,” said Joel Mazza, director of Lyra’s Managed Document Practice. “This, coupled with the ability of our analyst team to provide accurate and reliable insight, makes Lyra the right choice for OEMs, distributors, and retailers that are trying to maximize their share of the office imaging market and avoid mistakes.”

About Lyra’s Managed Print Advisory Service

Lyra’s Managed Print Advisory Service includes expert consultation; an annual forecast and briefing; market and forecast perspectives; analysis reports, vendor profiles, and white papers; and industry news and updates. The service focuses on delivering in-depth coverage of the North American MPS market, providing a steady stream of market data and insight to major office equipment manufacturers, distributors, and retailers that they can leverage to develop effective short- and long-term strategic MPS business plans. To receive additional information regarding Lyra’s MPAS (http://www.lyra.com/lh3m.nsf/AdvisoryServices/mpas), please contact Joel Mazza, director, Managed Document Practice, at 617-454-2664 or jmazza@lyra.com.

About Lyra’s Managed Document Practice

Lyra’s Managed Document Practice is a collection of research services and tools joined together to deliver in-depth insight into the business problems and strategic business solutions associated with office printing and document-centered collaboration and communication. The MDP is currently comprised of Lyra’s Managed Print Advisory Service, Office Print Monitor, and Copier Lease Tracker and Copier Price Tracker. In the future, the MDP portfolio will include other data analysis services and tools that focus on document usage in business, such as vertical profiles of document usage, printer and MFP service metrics, and print applications usage metrics.

Lyra Research: The Digital Imaging Authority

Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra’s expert analysts and editors help clients devise and implement creative solutions to business challenges, providing them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra’s custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/03/prweb5176094.htm


Source: prweb



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