DailyCandy Introduces New Browsing Tool, The Roundup, Making Insider Info Even More Accessible
NEW YORK, March 29, 2011 /PRNewswire/ — Today, DailyCandy, the insider’s guide to the sweet life locally and online, introduces The Roundup, an interactive and engaging image-based content tool that delivers hundreds of curated products to website visitors in seconds. An easy-to-navigate functionality that groups picks by theme — such as warm-weather vacations, wedding playlists, and spring’s bright color trend — The Roundup offers readers a new way to quickly access handpicked favorites from DailyCandy editors.
“In the new world of group buying, readers are consuming content at a record pace,” said Beth Ellard, SVP and GM for DailyCandy. “The Roundup delivers an interactive mood board of what DailyCandy editors are loving at that moment. It serves up the DailyCandy curated experience in a large-scale way and will change how readers interact with our content.”
Following DailyCandy’s 2010 Holiday Gift Guide success, which brought record-breaking page views in November and December (an increase of exactly 100 percent year over year), today’s Roundup introduction features something for everyone: swimsuits, nursery decor, bedding, engagement rings, tech gadgets, vacations, spring fashion, wedding dresses, diy wedding playlists and rain gear.
Each Roundup will highlight 75 to 100+ picks and feature a variety of useful and editorialized filters that allow readers to customize their views. Example: The warm-weather vacation theme enables users to refine their searches by region (Africa, Caribbean, Asia, Central America, Mexico, USA, etc.); vacation type (adventure, island, beach, luxury, rain forest, remote, etc.); amenities (all to yourself, excursions, pool, spa, etc.); special DailyCandified features (foodie, ecotourism, history lesson, etc.); and price.
“DailyCandy has always excelled at finding the latest and greatest in lifestyle trends,” said Ashley Parrish, DailyCandy’s new Editorial Director. “The Roundup is a fun and addictive new way to quickly access DailyCandy’s take on a trend or happening, keeping readers in the know and giving them a new way to shop.”
Each Roundup incorporates impactful photography and includes pricing, a link to purchase, and the ability to like or share a specific item (versus the entire Roundup) on social nets. New themes will be added each week. Future Roundup plans include repackaging DailyCandy’s archival content to create an even richer experience. DailyCandy’s advertising partners will be able to reach the engaged Roundup reader via sponsored ad placement based on theme or in curated Dedicated Roundups. In her new role as Market Director, Danielle Bufalini will oversee product curation for The Roundup and ShopTalk guides. Visit DailyCandy.com for more info.
DailyCandy, the insider’s guide to the sweet life locally and online, delivers 3+ million e-mail subscriptions via 26 editions in the U.S. and London. Read about under-the-radar neighborhood joints, fashion lines, and indie events in the daily e-mails; visit DailyCandy.com for the latest and greatest lifestyle trends nationwide; experience your neighborhood in new ways with DailyCandy Deals’ exclusive savings at our favorite local businesses; and score apparel and accessories at up to 70 percent off brands we love on Swirl.com.
DailyCandy publishes an Everywhere edition, twelve city editions (Atlanta, Boston, Chicago, Dallas, London, Los Angeles, Miami, New York, Philadelphia, San Francisco, Seattle, and Washington, D.C.), and twelve Kids editions (one national, eleven local). DailyCandy also publishes DailyCandy Deals in three cities, New York, Philadelphia, and Los Angeles, with more on the way. DailyCandy is a unit of NBC Universal’s Entertainment & Digital Networks and Integrated Media group.