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USATODAY.Com Removes Rich Media 'Price Barrier' for Advertisers

Posted on: Tuesday, 9 August 2005, 12:00 CDT

MCLEAN, Va., Aug. 9 /PRNewswire/ -- USATODAY.com is joining with PointRoll, a leader in rich media technology and service, to offer its advertisers a cost effective way to conduct rich media ad campaigns on its site. As a partner in PointRoll's Included(TM) program, USATODAY.com will enable advertisers to strengthen the overall success of their campaigns by using PointRoll's rich media formats at no additional charge. USATODAY.com and PointRoll are both subsidiaries of Gannett Co., Inc. .

"USATODAY.com is fully committed to helping advertisers realize the full potential of their online advertising campaigns, by helping them build highly creative and engaging ad spots," said Jeff Webber, senior vice president and publisher of USATODAY.com. "Through PointRoll's Included program, we can now make rich media advertising accessible to those advertisers that previously did not have the budget to move beyond conventional banner ads. Now, all USATODAY.com advertisers can incorporate sight, sound, movement, and interactive functionality into their campaigns."

USATODAY.com offers advertisers the opportunity to reach an affluent, at- work audience through a variety of targeting capabilities including dayparting, geotargeting, editorial adjacencies and customer segmentation. More than 8.5 million unique readers visit USATODAY.com on a monthly basis.

"The addition of USATODAY.com to PointRoll's burgeoning Included family underscores the sensibility of the program and PointRoll's position as a leader in the rich media space," said Rob Clark, vice president of Channel Development at PointRoll. "By providing its advertisers with technology that enables creative, interactive, and non-intrusive ad units, USATODAY.com is adding value to its client relationships, as well as building loyalty among its consumer base."

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. , powers the most creative, engaging, and consumer-friendly ad campaigns on the Internet. Founded in 2000, the company enables advertisers, agencies, and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(R) expanding ads, Tomboy(TM) universal 100K+, TowelBoy(R) snap-back units, and BadBoy(TM) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com/.

USATODAY.com is an award-winning news and information Web site that is updated 24 hours per day, seven days per week. Each month, millions of unique monthly visitors access USATODAY.com News, Money, Sports, Life, Technology, Weather and Travel sections which combine the best of USA TODAY news and information and the latest breaking news with cutting-edge interactive features, information graphics and multimedia functions including audio, video and live Webcasts. USATODAY.com is owned by Gannett Co., Inc. . For more information, please visit http://www.usatoday.com/.

USATODAY.com

CONTACT: Steve Anderson, Director, Communications, +1-703-854-5872,sanderson@usatoday.com, or Heidi Henderson, Manager, Media Relations,+1-703-854-5304, hhenderson@usatoday.com, both of USA TODAY

Web site: http://www.usatoday.com/http://www.pointroll.com/

Source: PRNewswire

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