April 6, 2011
ideeli Expands Ready-to-Wear Category with Addition of Petite and Plus Sizes
NEW YORK, April 6, 2011 /PRNewswire/ -- ideeli, Inc. (www.ideeli.com), a leading members-only online shopping site, today announced the launch of a new series of special sizes sale events. Developed in response to overwhelming feedback from the ideeli member community, the sales will kick off every Wednesday at noon ET (and 11am for First Row members), alternating between Plus Size Perfection and Petite Power.
"Many designers cap their collections at size 10, yet there is clearly demand for contemporary styles in fuller-figured sizes. The petite consumer also has her share of challenges when confronted with a lack of options in smaller sizes and the high cost of alterations," says Mary Harmon, group vice president at ideeli. "With special size apparel still underrepresented in retail - particularly in the popular flash sale category - we couldn't ignore the incredible response from members and we're excited to now offer a great selection of brands, styles and sizes on a consistent basis."
The conversation around special sizes first began with ideeli's followers on both Facebook and Twitter, where members began expressing a strong interest in seeing plus size options on the site. In response, the ideeli buyers worked with the social media team to gather members' suggestions for preferred brands and styles. In November 2010, the site hosted its inaugural Plus Size Perfection event, a multi-brand sale that included the very same brands requested by ideeli members. Member feedback will continue to be a valued component in the evolution of the series, with weekly sales featuring looks from over 100 brands including Suzi Chin, Tahari by Arthur S. Levine, CJ by Cookie Johnson and Donna Ricco.
The official launch of the special sizes series kicks off today with a Plus Size Perfection sale, followed by Petite Power on April 13th.
ideeli, Inc. is the fastest growing online members-only shopping site in the U.S. Launched in 2007, the company now has nearly 4 million members who enjoy limited-time sales events featuring products from over 600 brand partners across the categories of apparel, accessories, home, beauty, kids, travel and experiences. Each event is designed by ideeli editors to offer an exclusive shopping opportunity with new brands featured each day at up to 80% off.
SOURCE ideeli, Inc.