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Norton Survey Shows Royal Wedding Crowds Spilling Onto Cyber Streets

April 17, 2011

CUPERTINO, Calif., April 18, 2011 /PRNewswire/ –


                       The royal wedding of the United Kingdom's Prince
                       William to Kate Middleton is fast becoming a major
                       international event. As modern technology enables
                       people worldwide to follow the young couple and
                       impending wedding festivities closer than ever
    WHAT/WHY:          before, this is truly an "e- Royal Wedding!"

                       A new study from Norton, the world leaders in
                       Internet security, shows people are flocking to
                       follow news of the royal wedding on "this side of
                       the pond," too.

                       In fact, 62 percent of Americans surveyed said they
                       are likely to follow the British royal wedding,
                       with 32 percent of those already keeping up with
                       the royal wedding news at least every few days
                       (some as often as once a day, or even multiple
                       times a day!).

                       As the big day nears and media attention increases,
                       people will look to online searches and outlets to
                       keep up on all-things "Will & Kate."

                       Of respondents, 38 percent will be going online for
                       their royal wedding news; more than a quarter will
                       be watching the wedding on a computer, laptop or
                       mobile device live or after the fact, and 53% will
                       potentially share their thoughts about the wedding
                       online.

                       Norton cautions these online wedding-followers and
                       well-wishers that this global event will - as
                       other major global events have done previously -
                       attract cybercriminals looking to capitalize on the
                       deluge of online activity.

                       As of March, security researchers at Norton have
                       already begun tracking malicious online activity
                       such as spam designed to steal personal information
                       and links to harmful sites hidden in search engine
                       results.

                       Norton has pulled together a quick check-list for
                       those royal wedding fans to help them steer clear
                       of cybercriminals:

                       --Think before you click - Beware of emails or
                       links that promise "leaked" footage, offer
                       "scandalous" pictures, or purport to have "secret"
                       information. Cybercriminals take advantage of
                       sensational and shocking headlines to get you to
                       click on links that could infect your computer
                       --Go with what you know -While any site could
                       potentially be risky, it's best to avoid clicking
                       on sites you've never heard of that show up in your
                       search results. Stick to the official royal wedding
                       website or go directly to reputable news sites to
                       get the latest news and videos of the wedding
                       -- Protect your computer - Use trusted security
                       software on your computer to block threats and make
                       sure you're keeping it up-to-date. Use Norton
                       Safe Web Lite and Norton Safe Web for Facebook -
                       free, downloadable tools that identify risky sites
                       before users click on them in search results and on
                       their Facebook news feeds

                       Norton security experts are on-hand to share tips
                       with users on how they can protect themselves from
                       online threats and stay out of the hands of
    EXPERTS:           cybercriminals.

                       A concise, easy-to-digest document that highlights
    FACT SHEET:        the key findings from the survey.

                       Impulse research surveyed a random sample of 1047
                       men and women, 18+ who plan to follow news coverage
                       of William and Kate's royal wedding, carefully
                       selected to closely match US population
                       demographics and the respondents are representative
    SURVEY DATA:       of American men and women 18+.

                       Interviews with Norton security experts available
    WHEN:              upon request.

    CONTACT:          Josh Barnes
                      Edelman for Norton
                      415-652-7117
                      joshua.barnes@edelman.com

(Logo: http://photos.prnewswire.com/prnh/20110216/LA49291LOGO)

SOURCE Norton


Source: newswire