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Music Legends ‘Devo’ Launch Interactive Music Video With 360 Video Start-Up Social Animal

April 23, 2011

Devo is best known for changing audiences idea of what a Rock band can be by employing new technology in its music and pioneering Music Video as a medium. Devo’s Chief Strategist Gerald Casale joined visionary directors Kii Arens and Jason Trucco, to create an iconic video that changes people’s idea of what a music video can be. The team turned to Social Animal to make that vision a reality.

Los Angeles, CA (PRWEB) April 21, 2011

Devo is best known for changing audiences idea of what a Rock band can be by employing new technology in its music and pioneering Music Video as a medium. Devo’s Chief Strategist Gerald Casale joined visionary directors Kii Arens and Jason Trucco, to create an iconic video that changes people’s idea of what a music video can be. The team turned to Social Animal to make that vision a reality.

“What We Do” features the band performing in a circular room divided into eleven worlds, each showing a unique tableau of Devo-inspired characters performing their own respective activities. For the first time Social Animal worked to integrate “360 Touch Video” elements into the video, allowing viewers to not only create their own experiences with the 360 degree video content, but to mouse over items in the video for an opportunity to purchase Devo merchandise. Over 20 items of merchandise are offered for sale in the music video and all of the original artwork can be purchased via E-Bay auction. The end result is an unprecedented interactive experience that allows viewers to truly engage with one of music’s most innovative bands.

Director Jason Trucco stated, “Social Animal is the only company that is capable of capturing 360 degree video in 2K resolution. It is my pleasure to reunite with the team who several years ago joined me in believing in the vision of 360 degree interactive music video, when most everyone wrongly said that it was impossible. Social Animal’s unique, state-of-the-art production capabilities allowed my collaborators and I to capture the scene that we created in the highest quality and the team worked tirelessly through complex player coding and post production to deliver a music video that, whether experienced by people online, on television, or projected, indeed, changes people’s idea of what a music video can be.”

“When shooting this video we took into account Devo’s phenomenal reputation and their history of innovation. With the help of the remarkable creatives on the project we were able to build an immersive Devo world for fans to explore while at the same time showcase the 2k quality of the SA9 camera system by also creating a broadcast version of the video for traditional platforms.” said Tyler Malin, CEO of Social Animal. “This video communicates the band’s personality and message in a unique and engaging way that invites audiences to step into their world. It was an honor to work with the band and the team of directors.”

To view the Devo 360° interactive video, please visit: http://wbr.fm/devowhatwedo.

For more information about Devo, please visit http://www.clubdevo.com.

About Social Animal

Founded in 2008, Hollywood-based Social Animal is the creator of interactive cinema-quality 360-degree videos for commercial and creative applications. The company builds next-generation interactive technology that leverages the social power of the web to create more personalized and engaging brand experiences. 360-degree video is Social Animal’s first release, a format that increases involvement, interaction, intimacy and influence–all hallmarks of audience engagement.

For further information, visit http://www.socialanimal.tv.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/04/prweb5267084.htm


Source: prweb



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