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RIM To Use Bing As Default Search Engine

May 3, 2011

Research In Motion (RIM) announced this week that it will use Microsoft’s Bing search engine and maps as default options on its new BlackBerry devices.

RIM’s move shows its attempt to compete against a market now dominated by Apple and Google.

Microsoft CEO Steve Ballmer said on Tuesday at the BlackBerry World conference in Orlando, Florida that Bing will be “deeply integrated at the BlackBerry operating system level” on RIM’s new smartphones.

“Microsoft is suddenly gaining some considerable traction in mobile as the industry seeks to counter Google’s growing dominance,” CCS Insight analyst Geoff Blaber told Reuters.

He said RIM gained a foothold in mapping and search without investing directly.

“The mobile wars will bring strange bedfellows together,” IDC analyst Al Hilwa said.

According to research firm comScore, Google is the search engine of choice for two-thirds of U.S. searches, while Bing has 13.9 percent.

RIM used the event to show off the integrated email and calendar software, as well as Android app support.

RIM’s co-chief Mike Lazaridis told reporters that publishers had long worked with Adobe and were reluctant to give up control.

“The publishers want to be in control of their destiny, their business, their content,” he said. “I don’t think they are willing to be hijacked in the way the music industry was before,” Lazaridis told a small group of reporters after his keynote speech.

Lazaridis said RIM would give out over 6,000 PlayBook tablet computers to participants at the Orlando conference.

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