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YouTube Beefs Up Movie Rental Selections

May 10, 2011

Video sharing network YouTube on Monday added 3,000 full-length feature films for online rental in the United States as the company continues its aim on enticing viewers away from traditional television.

“You’re spending just 15 minutes a day on YouTube, and spending five hours a day watching TV,” YouTube head Salar Kamangar said in a post at the Google-owned video-sharing website. “As the lines between online and offline continue to blur, we think that’s going to change.”

In addition to the hundreds of free movies available on the site since 2009, YouTubers will now be able to find and rent some of their favorite films, including classic hits like Caddyshack, Goodfellas and Scarface; and blockbuster new releases such as Inception, Green Hornet and Little Fockers.

Movies for rent on YouTube will be available at industry standard pricing, and can be watched by anyone with a computer and a YouTube account. The new titles will start appearing Monday, and will continue being added over the coming weeks.

Many movie pages will also feature YouTube Movie Extras — including free behind-the-scenes videos, cast interviews, parodies, clips and more. Movie pages also showcase reviews from Rotten Tomatoes, so you can see feedback from critics before you decide what movie to rent.

Over time, YouTube will also be adding additional videos to YouTube Movie Extras so that users can get even more out of their movie watching experience on YouTube.

In addition to strengthening its movie library, YouTube has also increased support for “partners” that create amateur clips that are attracting “TV-sized” audiences at the website, according to Kamangar.

Approximately two billion videos are viewed daily at YouTube, Kamangar noted.
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