May 10, 2011

2011 International CES Hits Close To 150,000 In Attendance

Lee Rannals Op/Ed For RedOrbit.com

International CES announced on Tuesday that the 2011 Las Vegas consumer electronics show reached a record attendance.

The total population of technology geeks and whizzes throughout the four-day event reached 149,529.

"The 2011 International CES was the must-attend event of 2011 and featured astounding innovative debuts including Android Honeycomb, Ford's Electric Focus, Motorola's Atrix and Microsoft's Avatar Kinect," Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA), producer of CES, said in a press release.

"This audit verifies that CES brings together the global technology industry, including Fortune 500 executives, retail buyers, content providers, entertainment executives, venture capitalists, engineers and media from all over the world who want to experience the latest and greatest tech products."

The numbers come as no shock to this attendee, as I found it hard to guide my way through the sea of people only to get lured in by different booths of today's hottest companies amongst the 1.6 million square feet of exhibits.

CES said that over 2,700 companies had exhibits at the 2011 event and about 20,000 new products were launched. 

I was merely 1 of the 5,000 press and industry analysts that attended the massive event.  However, this ratio does not even hold a candle to the 40,000 plus decision makers and senior level executives that attended the 2011 International CES.

Veris Consulting LLC, who confirmed the number of those in attendance, said 43 percent of 2011 CES attendees were senior level executives. 

CES reported that over 11,500 attendees represented companies with over $500 million in total annual sales, which is a figure that is up 37 percent from the 2010 event.

The international event had plenty of strangers from afar, with 31,677 industry professionals from outside the U.S.

The 45-year old electronics show will hold its 2012 International CES event on January 10 - 13 in Las Vegas, Nevada.

If history tells us anything, its that it repeats; which leaves me no choice but to prepare for next year's event with a little more hand sanitizer and little thicker shoes so that my toes are more protected from the 300,000 feet at next year's event.


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