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Mobile Marketing Association Sponsors Mobile Marketer Webinar on the Effectiveness of Mobile Couponing

May 17, 2011

NEW YORK, May 17, 2011 /PRNewswire/ –


               The Mobile Marketing Association (MMA), the premier global
               non-profit trade association established to lead the
               growth of mobile marketing, is sponsoring a Mobile Marketer
               webinar on mobile commerce that focuses on how to
               effectively implement mobile coupons to drive sales and the
               importance of mobile CRM. The webinar will be moderated by
               Mobile Marketer and will include speakers from the Men's
    Who:       Wearhouse, Merkle and the MMA.

               The webinar will discuss how the Men's Wearhouse chain K&G
               Fashion Superstore successfully grew their mobile database
               and increased sales and traffic through a mobile couponing
               campaign. Attendees will learn how to integrate mobile with
               traditional media such as radio and print, the latest
               statistics on mobile coupon redemption rates and the most
               effective mobile channels for delivering mobile coupon
    What:      campaigns.

              Speakers include:
                            Matt Stringer, senior vice president of
              --            marketing, Men's Wearhouse
                            Michael Becker, Managing Director, North America,
                       --   MMA
                            Chris Wayman, vice president and general manager
                       --   for mobile, Merkle
                            Bruce Hershey, mobile marketing strategist,
                       --   Merkle

              Moderator:
                            Giselle Tsirulnik, senior editor, Mobile Marketer
              --            and Mobile Commerce Daily

               In addition to hearing the speakers, all attendees can
               request the deck immediately following conclusion of the
               webinar.

    When:     May 25, 2011
              2:00 p.m. to 3:00 p.m. ET

                      To register please go to https://www2.gotomeeting.com/
    Where:                                                register/755500666

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:

Valerie Christopherson/Evan Tamura
Global Results Comm. (GRC)
P: +1 949 608 0276
E: mma@globalresultspr.com

(Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO)

SOURCE Mobile Marketing Association


Source: newswire



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