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New Venue for Dallas/Fort Worth Search Engine Marketing Association

Posted on: Thursday, 11 August 2005, 15:00 CDT

The Dallas/Fort Worth Search Engine Marketing Association (http://www.dfwsem.org) will welcome guest speaker Jack Dearnbarger to their new meeting location, The Grand Hotel in Dallas, Texas. Dearnbarger is the Senior Director of Account Services for the Dallas-based creative agency Blockdot (http://www.blockdot.com) where he oversees online branding campaigns using Advergaming and other branded entertainment strategies. Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) members and guests alike are invited to hear Dearnbarger speak about how businesses can create a "buzz" online while gaining links by using various viral marketing strategies.

In Dearnbarger's experiences with Advergaming - branded online games usually seen on corporate websites - viral marketing practices can benefit a business or website on many levels. They can create a "buzz" surrounding a brand or website and as a result, increase the amount of links directed to a particular site. This can provide a great boost to any search engine marketing campaign or the search engine rankings for a particular website. Search engine marketers are invited to hear more about Dearnbarger's unique experiences with interactive marketing and how they can enhance a search engine marketing campaign.

Featured Panelist:

Jack Dearnbarger, Blockdot

Jack Dearnbarger is the Senior Director of Account Services at Blockdot, a creative agency focused on Advergaming and online branded entertainment. Dearnbarger works with clients on branding campaigns that provide high-impact results that engage audiences through innovative brand experiences. Blockdot works with clients that include American Airlines, AT&T, Kimberly-Clark, Kraft Foods, M&M's, Motorola, Nokia, Skittles, Travelocity and more.

Question and Answer session to follow panel. Meeting Details: Seating limited - to reserve your place, please RSVP to 972-831-2124 Date: Monday, August 22, 2005, 6:30 PM Cost: DFWSEM Members: Free Non-members: $10 at the door Meeting Place: The Grand Hotel Dallas (located at the northwest corner of 635 and Coit Road) 7815 LBJ Freeway Dallas, TX 75251 Phone: 972-934-8668 http://maps.yahoo.com/maps_result?addr=7815+LBJ+Freeway&csz=75251&coun try=us&new=1&name=&qty= (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About DFWSEM:

The Dallas/Fort Worth Search Engine Marketing Organization is dedicated to educating businesses in the Dallas/Fort Worth area about the benefits of search engine marketing. The group meets once a month at various locations throughout the Dallas/Fort Worth Metroplex. To become a registered member of DFWSEM email Tony.Wright@zunch.com. Individual DFWSEM memberships are $75 for the first year. Corporate memberships are $175 for the first year and include 3 seats to monthly DFWSEM meetings. Additional seats for a Corporate membership are $50/year. All annual memberships receive a link from DFWSEM to your company web site, and a complimentary subscription to Revenue Magazine. MasterCard, Visa, Amex, and checks are accepted. DFWSEM meets the third Monday of every month. For more information, visit http://www.dfwsem.org

Source: Business Wire

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