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Advertising Revenues Up In First Quarter

May 29, 2011

The Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC) reported Thursday that US online ad revenue reached a record $7.3 billion in the first three months of 2011, representing a 23 percent increase over the same period in 2010.

“The consistent and considerable year-over-year growth we’re seeing demonstrates that digital media is an increasingly popular destination for ad dollars, and for good reason,” said Randall Rothenberg, president and CEO of the IAB. “As Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers.”

“The year-on-year 23 percent increase in first quarter revenues is not just impressive in its own right, but especially so when you take into account the fact that 2010 was a record-breaking year itself for Internet advertising revenue,” said David Silverman, a partner at PWC. “These numbers indicate that the interactive advertising field hasn’t simply bounced back since the recession; it’s growing with dynamic energy.”

The IAB Internet Advertising Revenue Report is sponsored by the IAB and is independently conducted twice a year by the New Media Group of PWC.

Results of the report are considered the most accurate measurement of interactive ad revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. The report includes data from Web sites, commercial online services, free email providers, and all other companies selling ads online.

PWC does not audit the information and provides no opinion or other form of assurance with respect to the information.

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