Video from LEGO and Synaptic Digital: LEGO® Master Builder Academy Shares Coveted Secrets of LEGO Master Builders with Children Nationwide
ENFIELD, Conn., June 1, 2011 /PRNewswire/ — LEGO Systems, Inc. today launched LEGO® Master Builder Academy (MBA), an exciting new program that teaches the techniques of LEGO model designers via a year-long toy subscription. The introductory kit “LEGO MBA Space Designer” launches today for $29.99 at LEGO Stores in the USA and shop.LEGO.com. Beginning July 1st, the remaining five kits are available as a subscription purchase for $69.99 and are delivered to the home every other month.
See video from LEGO at: http://inr.synapticdigital.com/LEGO/MasterBuilderAcademy
Over the course of one year, LEGO MBA subscribers will receive over 1,000 LEGO pieces, six Designer Handbooks, access to exclusive web content and two unique LEGO minifigures for each completed MBA level. Each of the six kits unlock a series of Master Builder challenges, tips, videos, rewards, and more on the exclusive website, www.LEGOmba.com.
“LEGO Master Builder Academy uplevels the fun of traditional LEGO building with an entirely new approach that strengthens, tests and rewards children’s building skills,” says Tim Kirchmann, senior brand manager, LEGO Group. “We’re encouraging a generation of more accomplished builders by giving them the tips and insights they need to conceptualize and design their own models, and we are excited to see how they push the boundaries of LEGO play.”
LEGO Master Builders hold two critical jobs in the LEGO Group. The first group designs the LEGO sets sold around the world each year. The second group designs and builds all of the spectacular, one-of-a-kind LEGO models on display at parks, stores and special events across the world Both groups have contributed their tricks of the trade to create the activities found in the LEGO MBA program.
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children. www.LEGO.com
LEGO and the LEGO logo are trademarks of The LEGO Group.
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SOURCE Synaptic Digital; LEGO