June 6, 2011

Sony Computer Entertainment Announces 3D Display to Further Expand the World of 3D on PlayStation®3, Hitting Worldwide Market in Fall 2011

TOKYO, June 6, 2011 /PRNewswire/ -- Sony Computer Entertainment (SCE) today announced that it will release a 24-inch 3D Display available this fall in Japan, North America, Europe/PAL territories, and Asian countries/regions. For North America, the 3D Display comes bundled with 3D Glasses, an HDMI cable and the highly anticipated Resistance 3 title from Insomniac Games for PlayStation®3 (PS3®) at an attractive recommended retail price (RRP) of US$499.99. 3D Glasses included in the 3D Display bundle will also be sold separately, concurrently with the 3D Display , at RRP of US$69.99 in USA. Through the introduction of this new product, PS3 users will have easy access to all of their 3D entertainment by simply connecting PS3 to the 3D Display.

The 3D Display features a 24-inch full HD LCD display and, in an industry first for its size*1, the display adopts quad-speed frame sequential display technology that is able to minimize crosstalk*2 distortion, delivering stunningly realistic 3D viewing experiences. The 3D Display supports several 3D formats, including "frame packing," "top and bottom" and "side by side," which will offer users various options for enjoying 3D.

    The 3D display offers a broad range of other attractive
     features, including:
    -- Full high-definition display
              The display features high contrast (5000:1), wide
              viewing angle (176 degree) high response time (4ms GTG
              average), delivering users with crisp high-quality
              image in stereoscopic 3D, as well as in 2D.
    -- Special feature for two-player mode
              Designed to deliver the ultimate gaming experience only
              possible on the 3D Display, it utilizes new,
              proprietary technology, that allows two players
              playing a multi-player game to see individual,
              unique, full-screen images of gameplay using the
              bundled 3D Glasses and supported software title.
    -- High quality sound
              The 3D Display adopts stereo 2ch+subwoofer speakers
              that can generate a broad range of sound from low
              pitch to high pitch.  Featuring stereo 2ch
              incorporated on the side of the screen, right and left
              sides, and subwoofer on the backside of the screen,
              users can enjoy games and other entertainment content
              with high quality and dynamic sound.
    -- Slim, sleek design
              Adopting edge-LED lighting as the backlight, the 3D
              Display is 35 mm thin (the thickest part) and features
              a curved line form factor that is both stylish and
              unobtrusive in living spaces, complementing the sleek
              design of the PS3 system.
    -- 3D Glasses
              The 3D Glasses come with a rechargeable lithium ion
              battery to enable quick and efficient charging time. A
              three minute charge results in three hours of use,
              while a 45 minute charge provides 30 hours of use.
    -- Versatility for the supported devices
              Along with 3D Glasses, the 3D Display comes bundled
              with an HDMI cable to provide high-definition 3D
              entertainment out of the box.  The display adopts two
              HDMI input connectors, allowing users to connect the
              display to the PS3 system as well as to other HDMI-
              supported device*3.  Some devices including
              PlayStation(R)2 and PSP(R) (PlayStation(R)Portable) can be
              connected to the 3D Display by using a component input
    -- Other features
              With quick start-up mode, users will only have to wait
              for one second after pushing the power button to boot
              the display.  The 3D Display also offers a power
              saving mode which shifts to auto standby if it does
              not receive a video signal for more than five seconds.
               Additionally users can utilize the separately sold BD
               remote control (CECH-ZRC1), incorporating infrared
              transmission to operate the 3D Display remotely.

Through the introduction of new peripherals, SCE will continue to further expand the PS3 platform and create a new world of computer entertainment that is only possible on PlayStation.

*1 Researched by SCE. As of June 5, 2011.

*2 Bleeding of the left and right image thus creating image ghosting

*3 The connected device needs to support stereoscopic 3D to enjoy 3D content.

Product Outline

      3D Display
      Product name       3D Display
      ------------       ----------
      Product code       CECH-ZED1
      ------------       ---------
      Release date       To be announced by regions after fall, 2011
      ------------       -------------------------------------------
                        499.99$US (North America) The price in other
                        countries and regions will be announced by
    Recommended         regions when ready.
    retail price       ---------------------------------------------
      Display            Screen size: 23.5 inch
      -------            ----------------------
                         Panel type: VA
                         Optimal Resolution      1920 x 1080
                         Colors              About 16.7 Million
                         Viewing Angle        176 degrees/176 degrees
                          (Contrast over 10:1)
                                              Color Gamut(CIE1931)    72%
                         Contrast Ratio         5000:1
                         Response time        4ms (GTG)*
                         Backlight Type        Edge type, white LED
      Sound output       Stereo 2ch (full range, 3W x 2, 28mm)
      ------------       -------------------------------------
                         Sub Woofer (5W, 50mm)
      Inputs             HDMI x 2
      ------             --------
                           Video: digital GBR/Y Cb(Pb) Cr(Pr)
                           Sound: PCM 2ch(32kHz 44.1kHz 48kHz)
                         Component x 1
                         Pin jack Y 1Vp-p 0.3V Pb/Pr Cb/Cr 350mVp-p
                         Pin jack 2channel 500mVrms Impedance more than
      Outputs            Headphone out x 1
      -------            -----------------
                         3.5mm stereo mini jack
                         Support IR remote control with BD remote control
      Others              (CECH-ZRC1)
      ------             ------------------------------------------------
      Electric source    AC100 ~ 240V 50/60Hz
      ---------------    --------------------
       consumption       45W (2D viewing mode)
      ------------       ---------------------
                         Standby mode; less than 0.2W
      Mass               5.7kg  (stand included)
      ----               -----------------------
                         4.6kg  (stand excluded)
      Dimensions         W 650 x H 391 x D 207 mm (stand included)
      ----------         -----------------------------------------
                         W 650 x H 346 x D 35 mm   (stand excluded)
      Included           Power code (1.5m) x 1
      --------           ---------------------
                         3D Glasses set (3D Glasses, Pouch, USB
                          Cable(Type A-micro B, 0.2m)) x 1
                         HDMI cable (2.0m) x 1
                         PS3 Software title Resistance 3 x 1*
    * Items included in the bundle may vary by regions.

      3D Glasses
      Product name      3D Glasses
      ------------      ----------
      Product code      CECH-ZEG1
      ------------      ---------
                        After Fall 2011, release simultaneously with 3D
      Release date       Display
      ------------      -----------------------------------------------
                       69.99$US (North America). The price in other
    Recommended        countries and regions will
    retail price       --------------------------------------------
    ------------         be announced by regions when ready.
      Mass              About 45g
      ----              ---------
      Dimensions        W 174x H 41 x D 177 mm (in use)
      ----------        -------------------------------
                        W 174 x H 41 x D 60 mm (folded)
                        About 3 hours for 3 minutes rapid charging,
      Battery time       about  30 hours for
      ------------      -------------------------------------------
                           45 minutes charging
       Included         Pouch x1
       --------         --------
                        USB Cable for charging (Type A-micro B 0.2m) x1

About Sony Computer Entertainment Inc.

Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes and markets the PlayStation® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system and the PlayStation®3 (PS3®) system. PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation legacy as the core of home networked entertainment. PSP is a handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PS3 is an advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power. SCEI, along with its subsidiary divisions Sony Computer Entertainment America LLC., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, SCEI is an independent business unit of the Sony Group.

PlayStation and PSP are registered trademarks and PS3 is a trademark of Sony Computer Entertainment Inc.

All other trademarks are property of their respective owners.

SOURCE Sony Computer Entertainment