June 23, 2011

Average Tablet Owner Spends $53 A Year On Apps

According to a new study, over 90 percent of US tablet computer users have downloaded applications and most have bought apps, spending over $50 on average during the past 12 months.

The study found 12 percent of the U.S. population own or use a tablet, with the number expected to rise to 23 percent by early 2012.

The study by the Online Publishers Association (OPA) said 93 percent of tablet users have downloaded apps, with the average tablet user downloading 20 apps, predominantly for weather, games and music, social networking and news.

OPA said 79 percent of those who downloaded apps paid for apps during the past 12 months, spending $53 on apps during the period.

It said 26 percent of all apps downloaded are paid apps with games making up over 50 percent of the apps people purchased.

According to the OPA study, 60 percent of tablet users are men and 48 percent are between the ages of 18 and 34.

Tablet owners were happy with their devices, the study said.  It added that 89 percent of the participants said they were satisfied or very satisfied with their tablet.

Frank Magid Associates conducted the study of 2,482 people between the ages of eight and 64 between April 15 and April 20.


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