June 24, 2011
Foursquare And American Express Partnering Up
American Express (AmEx) and Foursquare are teaming up together to offer discounts for AmEx cardholders who shop and eat at participating locations.
AmEx and Foursquare said they were extending nationally a campaign tested earlier this year at the South by Southwest Festival in Austin, Texas.
AmEx said it will unveil additional offers in the next few weeks.
"The success of our pilot just a few months ago proved that American Express's digital capabilities and Foursquare's expanding application created something extremely powerful," AmEx vice chairman Ed Gilligan said in a statement. "We're thrilled to take this partnership to the next level."
Foursquare chief executive Dennis Crowley said the partnership will provide "millions of American Express merchants with an effortless way to serve up specials to our more than 10 million users."
Foursquare, which announced earlier this week it reached 10 million members, allows people to log their locations by "checking in" from where they are at any given moment using smartphones or other Internet-linked devices.
Foursquare rewards users with virtual "badges" for accomplishments like traveling long distances or frequenting boats or trains.
Some businesses have already been offering deals to Foursquare users who check in on their premises.
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