Foot Locker Wins Prestigious Cyber Lions Award
NEW YORK, June 24, 2011 /PRNewswire/ — Sneakerpedia.com, a social platform powered by Foot Locker to celebrate the unmatched passion of the sneaker community, was a recipient of the esteemed Gold Lions Award in the Cyber category at The Cannes Lions International Festival on Wednesday, June 22, in Cannes, France. This International Festival of Creativity is the world’s leading celebration of creativity in communications.
Since its official launch in May, Sneakerpedia.com has quickly gained global attention and has become recognized as a virtual home for the sneaker community. The platform showcases unique styles, never-before-seen treasures, and the largest independent collections by some of the world’s most ardent sneaker fans.
“We are excited by the overwhelming response to Sneakerpedia.com and honored to be recognized for this global marketing initiative, which combines the incredible efforts of our U.S. and European Foot Locker teams,” said Stacy Cunningham, Executive Vice President of Marketing, Foot Locker Group. “We wanted to create a forum for conversation… a place where people all over the world could come and share their insight, expertise and passion for sneakers.”
Using the insight of a wiki, the content which fuels Sneakerpedia.com is provided by, monitored, and shared by the user. Sneaker collectors and enthusiasts worldwide have been sharing their personal collections and stories on the social platform.
The sneaker community can upload their collections or just check out the crates of others by visiting www.sneakerpedia.com. Sneakerpedia.com news is also available via its blog and on Twitter @Sneakerpedia.
Foot Locker, Inc. is a specialty athletic retailer that operates more than 3,400 stores in 22 countries in North America, Europe, Australia and New Zealand. Through its Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports and CCS stores, as well as its direct-to-customers channel Footlocker.com/Eastbay/CCS, the Company is the leading provider of athletic footwear and apparel.
Contact: Mary A. Signorino 212-720-4316
SOURCE Foot Locker