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Ownership Of E-Readers Has Doubled Among US Adults

June 28, 2011

E-book readers have seen a surge in ownership since last November, according to the Pew Internet Project.

Portable devices such as the Kindle and Nook are designed to download digital books and periodical for readers, and have experienced double digits in ownership from 6 percent in November 2010 to 12 percent in May 2011.

The tablet computers such as iPad, Samsung Galaxy and Motorola have more interactive web functions, but have not had the same level of growth as e-readers, the Pew reports. Eight percent of adults are reported to own a tablet computer, which is about the same percentage as those who reported owning tablets in January 2011 (17%). Pew says that this represents only a 3 percentage-point increase since November 2010.

The Pew Internet Project conducted an English and Spanish survey from April 26 to May 22 of 2,277 adults who were 18 years of age and older.

Results from the survey found that e-book and tablet computer ownership among U.S. adults are below that of other technical devices that have more seniority in the market. Pew’s data showed that cell phones lead the pack as the most popular digital device among U.S. adults today. This is followed by the desktop and laptop computers, DVRs and MP3 players.

The data compiled also noted that an overlap exists between e-readers and tablet computer ownership, where 3% of adults own both devices. In addition, 9% own only an e-book and 5% own only a tablet computer.

Online Publishers Association published a survey last week that found that 12% of total U.S. populations either own or use a tablet; and the number is expected to rise to 23% by early 2012, reports AFP. This equates to about 54 million tablet users.

Read the full report here




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