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Drink Ribera. Drink Spain. Launches Ribera Wine School

June 28, 2011

NEW YORK, June 28, 2011 /PRNewswire/ — Drink Ribera. Drink Spain., the U.S. marketing campaign of the Consejo Regulador of Ribera del Duero, has launched “Ribera Wine School” — an educational online webinar series presented by Spanish wine, food, travel and lifestyle experts. Inspired by the world-class wines of Ribera del Duero, the new Ribera Wine School offers wine lovers a general introduction to wine, as well as specific instruction on Spain’s most celebrated wine region.

The first three episodes — Wine 101-The Basics, A Sense of Place, and What’s Your Style? — are hosted by Drink Ribera. Drink Spain. U.S. Brand Ambassador, April Cullom. “Wine 101-The Basics” is an introduction to wine appreciation and tasting. The second webisode, “A Sense of Place” reveals the powerful yet elegant profile of Ribera del Duero wines, while “What’s Your Style?” helps you choose the perfect wine for all occasions. The final webisode, “Food Pairings“, features Ribera wine pairing menus and cooking tips delivered by Spanish culinary expert, Deborah Hansen. The webisodes are available through the Drink Ribera Facebook Fan Page, ranked among the most dynamic Spanish wine and lifestyle communities.

Consumers and trade who would like to participate in the Ribera Wine School program and be the first to view new content can become a fan at www.facebook.com/drinkribera. For more information please contact Donna White, donna@gregorywhitepr.com, (203) 558-4262, or Natasja Mallory, natasja@gregorywhitepr.com, (718) 403-9473.

About Drink Ribera. Drink Spain.

Ribera del Duero provides a benchmark for quality in the Spanish wine category. With an extreme climate perfectly suited for quality grape-growing, Ribera del Duero wines represent the pinnacle of Spanish winemaking and the ultimate expression of Spain’s most noble red grape: Tempranillo. The region became a Denominacion de Origen (D.O.) in 1982, and today there are more than 250 wineries, producing world class wines. Ribera del Duero launched their first U.S. promotional campaign — Drink Ribera. Drink Spain. — in August 2009 to broaden awareness among trade, media and consumers. For more information visit www.drinkriberawine.com, or visit www.facebook.com/drinkribera.

SOURCE Drink Ribera. Drink Spain.


Source: newswire



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