McAlister’s Deli Beats the Heat With Tea Town Promotion
RIDGELAND, Miss., June 29, 2011 /PRNewswire/ — McAlister’s Deli is finding sweet ways for guests to beat the heat this summer with its 2011 Beverage of Summer promotion, the search for Tea Town USA. McAlister’s will use its Tea Freaks Facebook page as well as in-restaurant promotional materials to have guests vote online at www.teatownusa.com. This year, participants can “earn” their town an additional two points per day by checking in through a smart phone in restaurant and by participating in weekly photo challenges. The top ten towns will win donations for their town’s chosen nonprofit organization with the winner of the title of Tea Town USA earning $7,500 for its chosen organization.
McAlister’s will also bring back the McAlister’s Tea Tumbler, featuring a new design. Guests can purchase the tumbler for $6.99 and bring it back for the remainder of 2011 to have it filled with McAlister’s ice tea for only 99 cents.
The Beverage of Summer promotion will culminate as McAlister’s declares July 28 “Free Tea Day.” All participating restaurants nationwide will provide a free 32 oz. glass of McAlister’s Famous Sweet Tea(TM) with no purchase necessary.
In conjunction with the Beverage of Summer promotion, McAlister’s has introduced new, upgraded premium ingredients throughout its menu, including proteins such as Black Forest Ham, Black Angus Roast Beef and Butterball (TM) turkey as well as new artisan foccacia and ciabatta breads. Additionally, ingredients such as brie cheese, guacamole, roasted corn and poblano pepper relish and caramelized onions have been introduced. These menu enhancements will be featured in a new line of grilled sandwiches as well as on other items throughout the menu.
McAlister’s Corporation, headquartered in Ridgeland, Miss., is a quick-casual restaurant featuring efficient counter ordering, attentive table service, over 100 different high-quality, deli-style foods and great value. McAlister’s was recently named one of the Best 10 restaurants for families by Parents Magazine for their commitment to healthfulness and choice on the menu. Currently, McAlister’s Deli has over 300 restaurants operating in 23 states.
SOURCE McAlister’s Deli