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Baidu Teaming Up With Microsoft’s Bing

July 5, 2011

Chinese web search giant Baidu said on Monday that it was teaming up with Microsoft to provide English-language results generated by the company’s Bing search engine.

The Chinese company said in a statement that some English search requests from Baidu users will be automatically directed to Bing and its results will be displayed in pages on Baidu’s search engine.

“The cooperation between Baidu and Bing will bring into play technological advantages of both parties and jointly provide best search experience for users who need to search in English,” Baidu senior executive Zhang Dongchen said in a statement.

Zhang said the move will also help Baidu to explore the overseas Internet search market.

Zhang said Baidu receives about 10 million English-language search requests a day, the majority of which come from professionals and students in major cities.

The statement said Baidu and Bing are expected to start offering the service later this year.

According to official data, Baidu is the dominant search engine in China, which hosts the world’s largest Internet population at 477 million users.

Google has lost its search engine market share in China to Baidu since the U.S. company disputed with Beijing over cyberattacks that it claimed had originated from China.

According to figures from research firm Analysis International, Baidu had a 75.8-perent share of China’s overall search market in the first quarter of 2011, while Google just hosted a 19.2 percent market share.

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