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Virgin Atlantic and Points.com Give Flying Club Members More Liberty with Their Miles

July 11, 2011

Program improvements allow members to share miles with friends and
family

TORONTO, July 11, 2011 /PRNewswire/ – Points International Ltd. (TSX: PTS);
(NASDAQ: PCOM), owner and operator of the world’s leading loyalty
reward program management platform, www.Points.com, and the Virgin Atlantic Flying Club loyalty programme today announced
that they have added sharing functionality to their already flexible
Buy Miles program.

Now, Flying Club members will experience an easy to use online
transaction allowing their miles to be transferred between accounts on www.virgin-atlantic.com.  Flying Club members will continue to have the option to buy miles for
themselves or gift miles to other members via the miles purchase
platform run by Points.com.

“Virgin Atlantic’s reputation as one of the most innovative airlines in
the sky is well deserved, and we are pleased to continue to expand our
relationship with such an impressive program,” said Rob MacLean, CEO of
Points International. “The transfer product offers more flexibility for
members, giving them the opportunity to share their Flying Club miles
quickly and seamlessly.”

Alan Lias, Head of Loyalty and Business Development at Virgin Atlantic
adds, “Flying Club members expect a top-quality experience when they
fly with Virgin Atlantic and that extends from booking the travel to
the trip itself to enjoying their hard-earned loyalty rewards,”
“Points.com gives us additional means to distribute rewards while
making them more valuable and easier to use for Flying Club members.”

Points.com will take a lead role in the integration of the transfer
functionality to the Virgin Atlantic Flying Club program. Virgin
Atlantic began its partnership with Points.com in 2006, and in addition
to the Buy-Gift Miles program, also operates the Virgin Online Shopping
Program, where Flying Club members can earn miles when making purchases
with partner companies, using Points.com technology.

Points International works in partnership with all loyalty and reward
programs active on Points.com. All transactions are fully sanctioned by
the program operators. For more information, follow us on Twitter,
@pointsadvisor or like us on Facebook (www.points.com/facebook).

About Points International Ltd.
Points International Ltd. is the owner and operator of Points.com, the
world’s leading reward program management platform. The site was named
one of the 30 Best Travel Sites in 2008 and 28 Best Travel Sites in
2009 by Kiplinger’s. At Points.com consumers can Earn, Buy, Gift,
Share, Trade, Exchange and Redeem miles and points from more than 25 of
the world’s leading reward programs. Participating programs include
American Airlines AAdvantage® program, Aeroplan®, AsiaMiles(TM), US
Airways Dividend Miles® and InterContinental Hotels Group’s Priority
Club® Rewards. Redemption partners include Amazon.com®, PayPal and
Starbucks. For more information, visit www.pointsinternational.com.

About Virgin Atlantic
Virgin Atlantic flies to 30 destinations worldwide including New York,
Boston, Washington DC, Miami, San Francisco & Los Angeles, Delhi,
Shanghai, Tokyo, Dubai, Lagos and Nairobi as well as many Caribbean
destinations.

SOURCE Points International Ltd.


Source: newswire



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