July 13, 2011

Amazon Teaming Up With AT&T, Dropping Price Of Kindle 3G

Amazon.com Inc. said on Wednesday that it will be working with AT&T Inc. to start offering a cheaper version of its Kindle 3G digital reader.

Amazon's Kindle 3G costs $189 and allows users to buy electronic books without having to subscribe to a wireless network.  The AT&T sponsored devices will cost just $139 and will include built-in ads on its screensavers.

"Kindle 3G is more convenient - customers never have to hunt for or pay for a Wi-Fi hotspot - they simply download and read books anytime, anywhere. Kindle 3G customers read 20 percent more books, and take advantage of twice as many special offers," says Amazon's CEO Jeff Bezos is a press release. "A big thank you to AT&T for helping to make the new $139 price possible."

Amazon introduced built-in advertising in April from companies like General Motors Co.'s Buick, Procter & Gamble Co.'s Olay, and Visa Inc.

"Kindle 3G is by far the fastest-growing connected device on the AT&T network. We consistently hear from customers how much they enjoy the freedom of not being tied to a Wi-Fi hotspot and instead being able to download and read new books anytime, anywhere on AT&T's fast, reliable network," Ralph de la Vega, President and CEO, AT&T Mobility and Consumer Markets, said in a statement.

The AT&T sponsored device will not require annual contracts or monthly fees. 

Amazon's Kindle Store offers over 950,000 books to its customers.  Amazon also sells a WiFi version of the Kindle for $114.


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