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Sears Mistakenly Lists iPad Price As $69

July 18, 2011

Customers are fuming after Sears retracted an apparent ad mistake that was offering Apple Inc.’s 16GB iPad 2 for the amazingly low price of $69.

The system, which generally fetches a retail price of $744.99, is often offered for reduced sale prices, but Sears is blaming the $69 goof on third-party seller: GSM On Sale.

The low price offering got the attention of web shoppers and the deal went viral on Twitter and other social media sites.

Many people took advantage of the super deal. The company posted a statement online telling customers that the price was an error and the deal would not be honored.

“We want you to know that, unfortunately, today one of the Marketplace third party sellers told us that they mistakenly posted incorrect pricing information on two Apple iPad models on the Marketplace portion of the website. If you purchased either of these products recently, your order has been cancelled and your account will be credited,” the statement said.

Customers voiced their frustrations on the Sears’ customer review page, according to MSNBC.

“This is just another example of why third party sellers on a retailers website is a bad idea. When I go to sears.com I want to be shopping at Sears. It is a name I trusted,” one customer wrote.

GSM On Sale’s website was not working all day Sunday with a message stating the “online store is currently closed for maintenance.”

Apple’s retail price for the 16GB iPad 2 is $499. It is not clear why GSM On Sale lists its retail price for the iPad 2 at $744.99, although some of Sears’ third-party sellers include other accessories with the iPad’s they sell.

Despite all the negative feedback by customers, there were some positive remarks.

“This goes to show that the Customer is NOT always right,” wrote Rachel Jim©nez on Facebook. “The Customer “” as witnessed in a lot of entries here “” may only have THEIR OWN best interest in mind. Sears may be a big company, but it’s not fair to cheat them out of a profit because of a mistake like this.”

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