July 18, 2011
Amazon Announces Rental Program For Kindle Textbooks
Amazon announced a Kindle Textbook rental program for students on Monday.
The company said that "tens of thousands of textbooks" are available from publishers including John Wiley & Sons, Elsevier and Taylor & Francis."Students tell us that they enjoy the low prices we offer on new and used print textbooks. Now we're excited to offer students an option to rent Kindle textbooks and only pay for the time they need "” with savings up to 80 percent off the print list price on a 30-day rental," said Dave Limp, vice president, Amazon Kindle, in a press release.
Amazon said students can rent textbook for up to 360 days, and will only pay for the "specific time they need a book."
"Normally, when you sell your print textbook at the end of the semester you lose all the margin notes and highlights you made as you were studying," Limp said.
Kindle textbooks are "rent once, read everywhere," so they can be accessed through the Kindle reading app on PCs, Macs, iPads, iPhones, Android, BlackBerry and Windows phone.
The National Association of College Stores estimates that U.S. college stores posted $10.25 billion in sales for the 2009 to 2010 fiscal year. The association also said that each student spends an average of $745 on books.
Amazon announced in May that its digital book format had surpassed hardcover sales.
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