July 19, 2011

The Popular Yakety Yaks(TM) Are Back

CLEVELAND, July 19, 2011 /PRNewswire/ -- Last year American Greetings Corporation (NYSE: AM) introduced consumers to a truly one-of-a-kind set of characters with Yakety Yaks. This summer the company is unveiling a new collection of the greetings, and because they have even more personality they simply couldn't be contained in the card aisle alone. So, in addition to returning to their original home, the Yakety Yaks can now be found as ecards at AmericanGreetings.com and literally taking over the company's social media pages.

Featuring innovative music and motion technology that allows each googley-eyed Yak to share a hilarious original song, the latest cards have updated the popular formula with all-new characters. In addition to favorites like Hamburger and Cupcake, this year's class of Yaks includes everything from Beans and Cookie Jar to Phone, and the sure-to-be adored, Underpants.

In addition to the new paper and ecards, the Yakety Yaks are also coming to life online in some fun and unique ways. This summer the Yaks can be found acting out together in the card aisle on YouTube and randomly taking over the American Greetings Facebook and Twitter pages as they interact with fans and pass out their own brand of wit and wisdom.

"Consumers absolutely loved the Yakety Yaks, and we were pretty fond of them ourselves, so we decided everyone could use even more of their unique fun," said Carol Miller, executive director of new product concepts at American Greetings. "It was an absolute blast to bring these characters to life and we're very excited for people to get to enjoy them in a whole new way. The paper cards and ecards are hilarious, the 'behind-the-scenes' videos really have to be seen to be believed, and everyone will get a kick out of their new love of social media."

As the industry leader in innovative new greeting card formats, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating fresh twists on paper technology with carefully written copy and festive artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

The Yakety Yaks cards can be found wherever American Greetings cards are sold and, for those who enjoy e-cards, you can share the characters online at AmericanGreetings.com. For more information on American Greetings, including store locations, please visit us at www.corporate.americangreetings.com. You can also follow us on Facebook at www.facebook.com/AmericanGreetings and on Twitter at www.twitter.com/amgreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation