July 26, 2011

The Hebrew University in Jerusalem Chooses Magic Software’s uniPaaS RIA Cloud-enabled Platform

OR YEHUDA, Israel, July 26, 2011 /PRNewswire/ --

Magic Software Enterprises Ltd. [http://www.magicsoftware.com/en ]
(NASDAQ: MGIC), a global provider of mobile
[http://www.magicsoftware.com/en/solutions/?catID=313 ] and cloud-enabled
application [http://www.magicsoftware.com/en/products/?catID=70 ] and
business integration [http://www.magicsoftware.com/en/products/?catID=41 ]
platforms, today announced that it has signed a Site License agreement with
the Hebrew University in Jerusalem, which has decided to adopt uniPaaS RIA
[http://www.magicsoftware.com/en/products/?catID=70&pageID=766 ] as the
central platform for its Magic systems. The migration to uniPaaS RIA
[http://www.magicsoftware.com/en/products/?catID=70&pageID=766 ] is an
important part of the university's strategy to implement more
technologically advanced information systems.

Over the years, many widely-used Magic applications have been developed
at the Hebrew University, some of which, including HR and student-related
applications, have become of central importance to the institution's
information systems.

Basing these systems on uniPaaS RIA
[http://www.magicsoftware.com/en/products/?catID=70&pageID=766 ] technology
will make them more easily accessible to users, and will give them the
potential to reach greater audiences. Moreover, it will also reduce the
required investment in resources due to the savings derived from lower
support and maintenance costs.

"We are very pleased that what is regarded as one of the top 100
universities in the world has chosen our advanced technology," said Yoram
Aharon, General Manager of Magic Israel. "Magic's cloud-enabled uniPaaS RIA
[http://www.magicsoftware.com/en/products/?catID=70&pageID=766 ] technology
is developing fast, and we will soon be able to provide the university with
the new capability of deploying their applications on mobile devices."

About uniPaaS

uniPaaS [http://www.magicsoftware.com/en/products/?catID=70 ] is a
comprehensive application development platform that enables deployment of
business applications in a wide variety of environments, including mobile
and cloud-based rich Internet applications, as well as desktop applications
for client/server and software-as-a-service (SaaS) deployment.

About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC)
[http://www.magicsoftware.com/en ] is a global provider of mobile
[http://www.magicsoftware.com/en/solutions/?catID=313 ] and cloud-enabled
application [http://www.magicsoftware.com/en/products/?catID=70 ] and
business integration platforms
[http://www.magicsoftware.com/en/products/?catID=41 ]. For more information,
visit http://www.magicsoftware.com.

Except for the historical information contained herein, the matters
discussed in this news release include forward-looking statements that may
involve a number of risks and uncertainties. Actual results may vary
significantly based upon a number of factors including, but not limited to,
risks in product and technology development, market acceptance of new
products and continuing product conditions, both here and abroad, release
and sales of new products by strategic resellers and customers, and other
risk factors detailed in the Company's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic is the trademark of Magic Software Enterprises Ltd.

        Press contacts:
        Tania Amar
        Magic Software Enterprises
        Tel: +972(0)3-538-9300
        Email: [email protected]

SOURCE Magic Software Enterprises Ltd