July 27, 2011

Pixazza, Inc. Rebrands Itself as Luminate, Inc.

MOUNTAIN VIEW, Calif., July 27, 2011 /PRNewswire/ -- Pixazza, Inc., the worldwide leader in making images interactive, today announced its new company name - Luminate, Inc. With its new services and the introduction of a groundbreaking new platform (see separate release: Luminate Launches World's First Platform for Image Apps), the company opted to rebrand itself with a name that better reflects its bold vision of making every image interactive.

(Logo: http://photos.prnewswire.com/prnh/20110727/LA42267LOGO)

"We started the company to change the web by offering information relevant to online images, engaging consumers in a novel way while offering advertisers and publishers additional revenue streams," said Bob Lisbonne, CEO of Luminate. "We've since developed the technology and scale to enable images to do even more. Moving forward as Luminate, we will continue to elevate the role of the image and dramatically improve the web experience."

Rapidly scaling to accommodate the new demand for interactive images, Luminate now reaches more than 150 million unique visitors per month. Its publisher network also has grown to more than 4,000 publishers, and the company enables images at a rate of 30 billion image views per year. This is significant because just as page views are commonly used to measure web site traffic, Luminate tracks image views, which count the number of times a web publisher serves up a Luminate-enabled image. It is a clear marker of audience interest.

The name change and announcement of the Luminate(TM) platform for image apps, comes on the heels of an innovative partnership with Hearst Digital Media. The company's explosive momentum has also been a draw for top talent including CRO and head of publisher development, Chas Edwards, formerly of Digg; Terry Murphy, CFO, formerly of LiveOps. Luminate also added Elliot Schrage, the Vice President of Global Communications, Marketing and Public Policy at Facebook, as a strategic advisor to the Luminate Board.

Please visit www.luminate.com to learn more about how Luminate is changing the way consumers, publishers and advertisers use and interact with online images.

About Luminate:

Luminate, Inc. (previously known as Pixazza, Inc.) is the worldwide leader in making images interactive serving more than 150 million users each month and 30 billion image views per year. Founded in 2008, with the vision to make every image interactive on the web, Luminate offers the world's first platform for image applications. Developed by technologists from Netscape and LiveOps, Luminate's platform combines Internet and crowdsourcing technology to deliver the optimal content relevant to online images. Luminate is a private company funded by August Capital, CMEA Capital, Google Ventures and Shasta Ventures, with headquarters in Mountain View, CA.

SOURCE Pixazza, Inc.; Luminate, Inc.