July 28, 2011

Majority Of Netflix Subscribers Use Game Consoles

Half of all Netflix subscribers are using their video game consoles to watch movies and television shows, according to a Wall Street Journal report published on Wednesday.

Those figures originate from a Nielsen survey which, according to the AFP wire service, analyzed the viewing habits of both Netflix and Hulu users. Of the 12,000 people who participated in the March study, a majority of them reported watching content on their televisions, using a Nintendo Wii, a Sony PlayStation 3, or a Microsoft Xbox 360.

Just 42-percent of Netflix customers stated that they streamed films and TV programs directly on their computer. In contrast, 89-percent of Hulu consumers reported using desktops and/or laptops to enjoy the service's content.

Users of the two services also differed on the types of content they watch, according to Nielsen. AFP reported that 73-percent of Hulu customers said that they preferred watching TV shows, with 9-percent stating that they watched primarily movies. Meanwhile, 53-percent of Netflix users reported viewing primarily movies through the service, while just 11-percent opted mostly for television.

When considered individually, each of the three current generation gaming consoles came up short in comparison to the computer as the preferred means for viewing both services. The Wii was used by 25-percent of Netflix users and just 3-percent of Hulu users. The PlayStation 3 also was used by 3-percent of Hulu customers, but just 13-percent of Netflix customers, while the Xbox 360 scored on percentage point lower than its Sony-developed counterpart with users of both services.

Other devices consumers reported utilizing to view Netflix and Hulu content included Internet-connected Blu-Ray players, Internet-connected televisions, Roku set-top boxes, mobile devices, iPad tablet computers, Tivos, Google TV, and Apple TV.

"The findings highlight the strong appeal of TV sets for streaming digital video, connected through myriad Internet-enabled devices," AP Entertainment Writer Jake Coyle wrote in a Wednesday analyzing the results. "Appetite for such video continues to soar. In May, more than 15 billion videos were streamed, an all-time high, according to Nielsen,"


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