August 11, 2011

Mobile Interactive Group Announces Global Partnership With Skype

LONDON, August 11, 2011 /PRNewswire/ --

- Powering Skype's Mobile Website Globally With MIG's Mobile Platform
mVoy Publish

Mobile and digital technology business Mobile Interactive Group (MIG)
has today announced a partnership with Skype. The partnership will see MIG
run the new Skype global mobile website which launched in May this year
utilising MIG's mobile platform, mVoy Publish.

As Skype on mobile becomes an increasingly important part of Skype's
portfolio, the new mobile site will be an important tool for Skype's mobile

. Delivering a compelling mass market mobile web experience to Skype's
global customer base that detects the users device to ensure the correct
site is served

. Providing a seamless path for customers to download the Skype
application for their mobile, enabling access to content, product
information and support if required

. Supporting Skype's global customer base in local languages

. Providing an integrated, easy to use, rich mobile web user experience
to Skype's 170M connected users worldwide*.

Initially the partnership will see MIG develop a full service mobile
internet site that will detect the user's handset and territory and provide
them with a tailored user experience with relevant downloads, product
information and support services. Users will be able to access similar and
relevant content to that available on

Linda Summers, director of product marketing for Skype said "For many
Skype users, their first experience of Skype will be on their mobile phone,
so it was important that we give them a mobile browsing experience that
helps them make the download process smooth and easy, and ultimately
enhances their overall Skype experience. We choose to partner with MIG
because of their experience in working with leading brands on delivering
high impact mobile experiences."

Matt Cockett, commercial director, Mobile Interactive Group (MIG)
commented "We understand Skype's objectives, to grow their mobile base
significantly over the next few years and their need to capitalise on the
number of consumers wishing to access Skype via their mobile device. As
those customers come in it is up to us to ensure they get the best user
experience and convert into a new or become a more loyal existing user. In
conjunction with MIG's platform technology, we will be drawing on our vast
knowledge in mobile centric user experience (UX) and design to deliver the
ultimate mobile experience to Skype's global customer base."

Skype is one of the fastest adopted technologies in history, saving time
and money in connecting business colleagues, friends and families. Skype is
continually partnering with mobile carriers and the world's leading handset
manufacturers around the world to broaden their offering.

About Mobile Interactive Group

Mobile Interactive Group (MIG) is a global integrated mobile and digital
communications business and is the fastest growing privately owned
technology company in the UK and EMEA (Deloitte).

Comprising a unique combination of services, MIG specialist disciplines
include mobile technology and services provision; mobile billing, messaging
and mCommerce; mobile advertising and marketing; multi-channel digital
solutions; the design, build and publishing of mobile internet sites and
applications, and user experience design.

All platforms, products and applications are developed in-house and are
MIG's proprietary technology. Our global platform mVoy enables brands from
all over world to interact, engage and communicate with consumers via

mVoy Publish: Create, build, host & manage mobile commerce, mobile
websites & apps

mVoy Communicate: Build & manage interactive messaging & multi-step
marketing campaigns

mVoy Engage: Power social interactivity & voting via mobile sites, apps,
Facebook and Google +

mVoy Connect: Enable & deliver high volume mobile messaging campaigns &

MIG currently serves multiple sectors including Technology Providers,
Retail, Mobile Network Operators (MNO), Media, Broadcaster & Entertainment,
Financial Services, Public Sector and Government Agencies, FMCG, Original
Equipment Manufacturers (OEM). Additionally we have over 300 clients
including New Look, M&S, O2, Vodafone, ITV, Sky, MoneySupermarket, Sony
PlayStation, COI, Walkers, Tropicana, Nokia, Samsung and in May 2011 MIG
announced its 'Preferred Developer Consultant' status as selected by

To learn more go to

SOURCE Mobile Interactive Group