August 11, 2011

Introducing, the First Social Beauty Store

OMAHA, Neb., Aug. 11, 2011 /PRNewswire/ -- today announced the launch of the first social beauty store. is a new beauty destination powered by women helping women discover what products work best.

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With thousands of new beauty choices, and a multitude of complex individual concerns, finding the right beauty products has long been a constant problem for busy women. Now, imagine a place where the power of crowds and the unbiased feedback of women who have the same beauty profile and needs can personalize every product recommendation. Designed to make shopping for beauty less complicated, is so confident with the power of the recommendations that all purchases are backed by a 365 Try It, Love It Guarantee.

An entirely new dimension in "social beauty," provides personalized recommendations to help women achieve their most beautiful self, allowing them to peek into each other's Beauty Cabinets and read unbiased reviews on those products. A lot of sites offer reviews, but uses that unbiased feedback to create relevant recommendations for every woman by matching members' needs and beauty profiles. This means women are buying the right products the first time.

Julie Mahloch, a career woman and mother of three, always wanted to look her best and stay on trend. Yet, every day she was faced with confusing new ingredients, products and claims. With over 14 years of experience revolutionizing ecommerce business and world renowned for co-founding, one of America's largest online home furnishing companies, Mahloch's desire to make finding the right beauty product via an easy and efficient way evolved into a new passion. Realizing there was no other site like it, Mahloch is proud to provide a unique outlet to support the mission - women helping women find the right beauty products every time.

Joining Mahloch in this endeavor is Nick Hudson, a veteran in the beauty industry for almost 20 years, whom she has appointed CMO of He began his career in business development at The Boots Group, Europe's largest health and beauty retailer, where he was responsible for launching dozens of brands and establishing new creative retail and branding partnerships in over 40 countries across Europe, Asia and the US. Hudson went on to co-found Excelsior Beauty in 2004 where he developed new beauty markets in the US and expanded distribution of international consumer brands to mainstream retailers in the US including CVS, Target and Walgreens. He is responsible for merchandise, marketing and business development at, which is poised to change the way in which women shop for beauty products.

It is time for women to join the social beauty revolution and come together to help each other cut through the confusing science and claims to simply find what works. Cult favorites including Ole Henriksen, Jan Marini, Jemma Kidd, Dr. Dennis Gross and numerous mainstream brands are part of the 130+ brands already available at

"It's time for women to stop overspending on makeup, skincare and hair care products that are less than a perfect match," says Mahloch. "We are committed to ending The Beauty Graveyard once and for all."

For relevant recommendations, women just fill out a quick beauty profile before tapping into the heart of is a tool that harnesses the power of a confidential algorithm that combines your personal profile information, reviews from consumers with similar needs and concerns and product information and claims to provide a list of customized product recommendations in every beauty category and budget range. The suggestions come from 18 months of data from over 25,000 online members, consumer focus groups and surveys. is so confident in the recommendations that they offer their 365 Try It, Love It Guarantee. also stands out with personalized promotions including Silver, Gold and Platinum BloomBox gifts filled with deluxe samples, as well as mid and full-sized products specifically targeted for every woman's personal beauty needs and concerns. Additionally, with every purchase they offer BloomDollar rewards which can be used toward any products women WANT to buy, rather than encouraging them to just buy what's on sale.

Get started and go to today to find the products that work for you!

About's mission is that you will NEVER buy the wrong beauty products again. Through "social beauty" they are able to harness the wisdom and experiences of thousands of women, to provide an unbiased, trusted source for all things beauty. Using open minded, honest feedback from thousands of women, helps women find the products to achieve their most beautiful self.