August 13, 2011

Google Remains No. 1 In July Search Engine Rankings

Google remains top dog in the US core search market, despite losing a percentage of its market share in July, digital business analytics firm comScore announced Wednesday.

In their July 2011 U.S. Search Engine Rankings, the company revealed that Google finished first place with 65.1%, down 0.4% from June. Second-place Yahoo! gained ground, increasing 0.2% from June to July and finishing last month with a 16.1% share.

Microsoft's Bing search engine held steady in third place with a 14.4% share, followed by Ask Network (2.9%) and AOL, Inc. (1.5%).

"More than 17.1 billion explicit core searches were conducted in July, up 3 percent versus the prior month," comScore said in a statement. "Google Sites ranked first with 11.2 billion searches (up 2 percent), followed by Yahoo! Sites with 2.8 billion (up 4 percent) and Microsoft Sites with 2.5 billion (up 3 percent)."

"Google Sites accounted for 64.8 percent of total core search queries conducted (up 0.3 percentage points), followed by Yahoo! Sites with 17.9 percent (up 0.4 percentage points) and Microsoft Sites with 13.4 percent," they added. For the purposes of the report, only explicit core searches, manually entered by users on a website, were factored into the results.

The Bing results are particularly interesting, according to CNET's Lance Whitney.

"The question of whether Microsoft should sell Bing received some attention late last month following a Reuters opinion piece," he said on Thursday. "Citing the huge amount of cash that Microsoft has poured into Bing and the losses in the online services division, Reuters columnist Robert Cyran felt it's time for the folks in Redmond to unload their search engine.

"But countering that argument was Computerworld's Preston Gralla, who noted that Bing and its powered-by-Yahoo searches still can bring in a lot of revenue. The columnist also said that Bing is core to the future of Microsoft, especially in the area of mobile where the company needs ad sales from online searches for Windows Phone to be successful," Whitney added.

According to Cyran's original July 22 column, the division of Microsoft housing Bing lost an estimated $2.6 billion over the most recent fiscal year, and despite "pouring money" into their search division, Microsoft and their partners combined for less than half of Google's share of the market.


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