August 18, 2011

Edison Public Schools Will Be First U.S. K-12 District to Launch Blackboard Mobile Central App

WASHINGTON, Aug. 18, 2011 /PRNewswire/ -- Edison Township Public Schools has partnered with Blackboard Inc. (Nasdaq: BBBB) to launch a custom-designed mobile application to enhance school and district communications, the company announced today. In launching the app, Edison Public Schools will be the first K-12 district in the U.S. to leverage the Blackboard Mobile(TM) Central platform, already used widely by higher education institutions worldwide.

The new app, which is scheduled for release in the fall, will provide students, parents and the Edison Township community with access to school news, district-wide events, maps, contact directories and more, all on the world's leading smartphones, mobile devices and platforms.

The app will also provide mobile access to Edison's Web-based Parent Portal, giving parents the ability to securely access information on their child's schedules, grades, and attendance. The district also plans to use the Blackboard Mobile Software Development Kit (SDK) to develop custom features for the larger Edison community including a real estate module that will identify the associated elementary, middle and high schools for specific addresses on the market.

"As more and more children and parents access and interact with information on mobile devices outside of the classroom, there is a great opportunity for K-12 schools and districts to leverage mobile technology within the educational experience," said Dr. Richard O'Malley, superintendent of Edison Township. "Reaching parents on platforms they are already comfortable and familiar with will lead to increased interaction and engagement, which will ultimately lead to increased student achievement."

With more than 15,000 students spread across 17 schools in New Jersey, the district has a diverse demographic of students and families that the mobile app will help to better serve.

"A large number of our students have family members that live all over the world and are interested in knowing more about our schools," said O'Malley. "Leveraging Blackboard Mobile Central will be a game changer for Edison as it will give our district a global presence."

"Schools that leverage mobile have an opportunity to transform the way students, teachers, parents and the larger community engage and connect with each other in all parts of the educational experience," said Kayvon Beykpour, vice president and general manager of Blackboard Mobile. "Edison's mobile app will provide the entire Edison community with a new mix of utility and connectivity that will increase interaction and engagement at all levels, and demonstrates their visionary approach and leadership in innovation."

The Edison Public Schools' mobile app will be available later this fall as a free download to mobile devices from the respective app stores. The app will be available as a native application for Android(TM), BlackBerry®, Palm® webOS(TM), and Apple® iOS devices for the iPhone® and iPod touch®, as well as a mobile Web version to support all other Web-enabled devices.

For more information about Blackboard Mobile, please visit:

About Blackboard Inc.

Blackboard Inc. (Nasdaq: BBBB) is a global leader in enterprise technology and innovative solutions that improve the experience of millions of students and learners around the world every day. Blackboard's solutions allow thousands of higher education, K-12, professional, corporate, and government organizations to extend teaching and learning online, facilitate campus commerce and security, and communicate more effectively with their communities. Founded in 1997, Blackboard is headquartered in Washington, D.C., with offices in North America, Europe, Asia and Australia.

Any statements in this press release about future expectations, plans and prospects for Blackboard and other statements containing the words "believes," "anticipates," "plans," "expects," "will," and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the "Risk Factors" section of our Form 10-K filed on February 18, 2011 and Form 10-Q filed on August 4, 2011 with the SEC. In addition, the forward-looking statements included in this press release represent the Company's views as of August 18, 2011. The Company anticipates that subsequent events and developments will cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to August 18, 2011.

SOURCE Blackboard Inc.