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Frequency Marketing, Inc. Releases ValuScape Loyalty; New Software Increases Customer Revenue Through Purchase Tracking and Sophisticated Analytics

Posted on: Monday, 9 June 2003, 06:00 CDT

CINCINNATI--(BUSINESS WIRE)--June 9, 2003--

-- Who are my best customers?

-- Where should I invest my marketing dollars?

-- Which customers should I target for retention and increased

spending?

Frequency Marketing Inc. (FMI), a leader in the development of customer loyalty programs, is helping companies answer these questions with ValuScape(TM) Loyalty, a stand-alone application that increases revenue from best customers by allowing marketers to score, segment, analyze, query, and report on customer transactions and behaviors.

ValuScape is a datamart (a data warehouse focused on one area of business, in this case customer transactional behavior.) It can store and analyze data from millions of customers with hundreds of millions of transactions. Datamart information can include the nature, payment type and location of purchases. ValuScape's sophisticated analytics score, segment, and model data to drive and evaluate marketing initiatives.

Highly flexible and customizable, ValuScape works independently, or in conjunction with FMI's proprietary Loyalty Solutions Platform(TM). It can be deployed on any database platform, supports third party reporting and accepts data from CRM systems and legacy databases.

Accor Lodging North America's Red Roof Inns has already begun using ValuScape to analyze their customer behavior. "ValuScape has been a great tool for us to gauge the effectiveness of our RediCard Preferred Member frequent-guest program," notes Mark Anderson, Sr. Director, Partnerships and Loyalty Programs. "The built-in business intelligence tools let us report on specific guest behaviors in order to efficiently plan campaigns and promotions. In the past, we had to rely on programmers for these type of queries, but now we get the answers we need in a fraction of the time."

"Marketers have told us they need a fast, flexible, affordable tool optimized to quickly and easily analyze customer behavior," notes FMI Chief Technology Officer, Jim Kuschill. "With ValuScape, companies can perform sophisticated analysis at a fraction of the cost of building an internal analytical infrastructure. ValuScape's unique ability to answer questions related to the purchase history of customers -- by product, location or time of purchase -- lets marketers turn their data into actionable marketing strategies. There's nothing else like it on the market at this price point."

ValuScape offers a full range of data analysis capabilities including industry standard and proprietary analytical templates including:

-- Recency, Frequency and Monetary Value (RFM) Segmentation

-- Value, Potential and Attrition Scores

-- Tier Mobility

-- Attrition Risk

-- Return on Investment (ROI)

-- Relationship Value Chain Analysis

-- Plus, ValuScape offers a wealth of query and reporting

capabilities.

For companies currently operating a loyalty marketing or customer retention program, ValuScape can evaluate the program's return on investment (ROI) and compare spending between program members and non-members.

ValuScape is available in two different configurations with pricing from $20,000 - $315,000 depending on transaction volume, purchase terms, and the delivery model chosen.

-- ValuScape Service Bureau - FMI hosts the application and

charges a monthly fee for operational assistance, data

processing and report generation.

-- ValuScape Software License - Client hosts the application with

pricing that includes a licensing fee and monthly charges for

technical support.

Additional ValuScape information is available online at www.frequencymarketing.com/technology/valuscape.asp or by calling, 513-248-3569.

About Frequency Marketing, Inc.:

For two decades, Frequency Marketing, Inc. has provided complete resources and technology for the design, implementation and management of loyalty-marketing programs that recognize and reward customers based on their purchase behavior. FMI's Loyalty Solutions Platform(TM) allows companies to create and quickly launch flexible, fully customized loyalty programs that can support even the most creative program rules and structures. Additionally, FMI publishes COLLOQUY(R), (www.colloquy.com) a magazine that reports exclusively on loyalty-marketing programs across all industries, around the globe. FMI is a wholly owned subsidiary of Alliance Data Systems, a leading provider of transaction, credit and marketing services. More information is available at www.frequencymarketing.com.

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