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AT&T Restructuring Texting Plans

August 19, 2011

Starting August 21, AT&T will eliminate their limited text messaging plans for new customers and focus on offering unlimited text messaging plans.

The plan that they are eliminating is the 1,000 messages for $10 per month.

AT&T will now be offering to individuals a $20 per month unlimited plan and for the family plan $30 per month for up to five phones. Without a plan, text messages are 20 cents per message. Current customers can keep their current plans.

According to a statement given to Engadget, “We regularly evaluate our offers and are making some adjustments to our messaging lineup.”

AT&T has already cut its plan offerings this year, eliminating the $5 per month for 200 messages and $15 per month for 1,500 messages.

According to Engadget,”The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers. Existing customers don’t have to change any messaging plan they have today, even when changing handsets.”

For Apple Iphone customers, text messaging plans may not be an issue. A new feature of the announced iOS 5 is iMessage, a free unlimited text, photo and video service for messaging between iOS 5 devices. IOS 5 will be available for the iPhone 3GS and iPhone4, iPad, iPad2 and the third- and fourth-generation iPod Touch.

Verizon, who also sells Apple’s iPhone, offers a variety of plans to its customers, ranging from 250 messages for $5, 500 messages for $10 and $20 unlimited text messaging.

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