WhaleSharkMedia’s $40m VoucherCodes.co.uk Deal Could Outsmart Groupon in Europe Says DiscountVouchers.co.uk Founder Doug Scott
LONDON, August 19, 2011 /PRNewswire/ –
The recent acquisition of VoucherCodes.co.uk by WhaleSharkMedia could be
an astute move by the US venture capital group to build a powerful rival to
Groupon in Europe, according to Doug Scott, founder of
Doug commented: “Voucher sites have their main value in the email
subscriber database and clearly, with four million subscribers,
VoucherCodes.co.uk is a valuable asset for anyone wanting to gain a foothold
in the UK market. If WhaleSharkMedia can buy up a number of smaller voucher
sites across Europe it will be able to build a subscriber base to rival
Groupon at an economical price.
“Groupon is valued at $15 billion and has 115 million email subscribes,
hence valuing each subscriber at around $130. VoucherCodes.co.uk with its
four million subscribers was bought for $40 million, which would suggest a
value of $10 per subscriber. Added to this, VoucherCodes.co.uk founder,
Duncan Jennings, at just 31, is one of the brightest stars in the online
world. He has both the business acumen and the technical savvy to make an
ideal European CEO. If, as I suspect, the deal was based mainly on shares,
then you have a partner with an investment in the future of the parent
company, which maintains focus and loyalty for the future.
“WhaleSharkMedia has been on a spending spree in the States and now in
Europe with VoucherCodes.co.uk and Germany’s Gutschein-Codes.de, backed in
part by cash from Google Ventures. Once they have mopped up a few more
players and built the database up they just need to integrate the back
office and they will have access to the spending habits of half the
continent at their fingertips, which is a nice position to be in.
“The main lesson that sites like ourselves and others can learn from
this is that it’s all about the subscriber base. Paid search is fine for
getting started but it eats up the profits. Organic search is fickle and can
disappear overnight if you are not careful. Millions of subscribers who love
you because you save them money are more likely to stick around and be of
value to a venture capital firm.” Scott concluded.
DiscountVouchers.co.uk features the latest money saving offers from a
growing range of retailers, all updated in real time. Designed to help
consumers save money with both leading high street brands and specialist
retailers, DiscountVouchers.co.uk offers one of the widest choices of
Part of ASAP Ventures Ltd, the company behind the award winning
Carrentals.co.uk price comparison site, DiscountVouchers.co.uk is committed
to offering a growing range of the best savings available online.
For more information visit http://www.discountvouchers.co.uk