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I/OMagic Improves Customer Service Experience

Posted on: Wednesday, 17 August 2005, 15:00 CDT

I/OMagic Corporation (OTCBB:IOMG), a provider of data storage products, announced today that measures it recently put in place to improve the customer service experience have increased efficiencies and decreased costs related to its customer service center.

"We have reduced our telephone customer service traffic by 35 percent compared to a year ago. By offering increased email and live-chat capabilities, we now have more efficient alternatives to telephone support," said Branch Lotspeich, vice president of Operations for I/OMagic Corporation.

To accomplish this, I/OMagic recently outsourced its email and live-chat customer service operations, which reduced overhead, but increased capabilities. The overall result is a decrease in telephone support calls, due to more availability in live-chat and email services.

"We will continue to track our customer service operations and assist our customers in a responsive and timely manner," Lotspeich continued.

About I/OMagic

I/OMagic is a leading provider of data storage products (such as CD-RW and DVD+/-RW drives, USB Portable Storage Devices and floppy drives, including its MediaStation, DataStation and GigaBank(TM) products). The Company sells products under three brand names -- I/OMagic(R), Hi-Val(R) and Digital Research Technologies(R) -- through nationally recognized computer, consumer electronics and office supply superstores and other retailers.

Forward-looking statements in this release with respect to the Company's ability to continue to decrease expenses and improve response times are made pursuant to the safe harbor provisions of the Private Securities Litigation Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, but not limited to, the Company's dependence on the PC and consumer electronics industries and on product lines based on new technologies; the continued use of email and live chat by the Company's customers; the Company's development of new products based on similar or related technologies; the Company's costs for outsourced services; manufacturing, reliability; general economic and business conditions; and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.

Source: Business Wire

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