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RedTail Solutions Participates in University of Florida Research Center RFID Pilot to Improve Fresh Produce Supply Chain

Posted on: Wednesday, 24 August 2005, 09:00 CDT

RedTail Solutions, Inc., the leading provider of outsourced electronic trading solutions, today announced its participation in The University of Florida IFAS's Center for Food Distribution and Retailing (CFDR), Gainesville, FL, research pilot featuring RFID technology and network-based information exchange to improve the distribution of fresh produce.

The pilot, named Visibility Validated (V2), will measure the impact of improved supply chain visibility between suppliers and retailers. The V2 project is focused on the publishing of observation events to a virtual test bed simulation of the EPCglobal network.

RedTail solutions and other V2 project participants hope to show how EPCglobal-based RFID technology will provide valuable supply chain visibility. The V2 project is being conducted in cooperation with its participating members: suppliers, a retailer and technology providers.

Publix Super Markets, Lakeland, FL, has volunteered to be the retailer for this project. Publix is the largest and fastest-growing employee-owned supermarket chain in the United States. All tracked shipments will be received at the Publix distribution center in Lakeland.

Produce suppliers involved in this project include: Del Monte Fresh Produce, N.A., Inc.; Tanimura & Antle, Inc.; A. Duda & Sons Inc.; and Ballantine Produce Co.

RedTail is developing the business intelligence interface to work with VeriSign's Track and Trace Services.

About the University of Florida IFAS's Center for Food Distribution and Retailing (CFDR).

The UF/IFAS Research Center for Food Distribution and Retailing is the first Research Center of its kind worldwide to focus on perishables distribution and retailing. Located at the University of Florida in Gainesville, the Center includes more than 25 faculty researcher plus associated students and staff involved in research and development involving the entire perishable distribution system from product source to retail shelves.

About RedTail Solutions, Inc.

RedTail Solutions, Inc., a privately held company, located in Westborough, MA, is a leading provider of electronic trading solutions and services that enables middle market companies to fully participate and compete in the global supply chain. Its proprietary service platform integrates seamlessly with existing business systems for middle-market and enterprise-level companies, providing advanced levels of visibility and control over the supply chain, eliminating transaction errors, streamlining business processes and reducing penalties for non-compliance. RedTail's solutions incorporate standards for global data synchronization (GDS), electronic data interchange (EDI) and radio frequency identification (RFID) to meet evolving market requirements. The company handles the exchange of thousands of purchase orders, invoices and shipping transactions every day on behalf of its customer base, consisting of small to mid-size suppliers to retail, grocery and industrial segments with more than 200 of the largest retailers and industrial companies. For more information, visit www.redtailsolutions.com.

All companies and products listed herein are trademarks or registered trademarks of their respective holders.

Source: Business Wire

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