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American Technology Corporation and ActiveLight Sign HSS(R) Product Line Distribution Agreement; Partnership to Focus on Directed Sound for Digital Signage Networks

Posted on: Thursday, 25 August 2005, 09:00 CDT

American Technology Corporation (ATC) (Nasdaq:ATCO), an innovator of proprietary sound reproduction technologies and products, announced today that it has entered into a distribution agreement with ActiveLight, Inc. for ATC's Hypersonic Sound(R) (HSS(R)) product line. ActiveLight is the leading value-added distributor of advanced displays, dynamic signage solutions and projection equipment.

As a result of the agreement, qualified ActiveLight resellers and dealers now have access to American Technology's award-winning HSS products online at www.activelight.com. HSS employs focused ultrasonic columns to provide extremely accurate control of sound placement for digital signage networks. The recently announced HSS H450 is an economical and flexible product adaptable to place sound only where it is required with minimal intrusion to other areas.

"Digital signage networks are highly-customized systems -- practically every installation, venue, message and viewing audience requires insightful design and engineering. American Technology is the leading innovator in the directed and focused audio technology needed to deploy many of these networks," said Brad Gleeson, president and chief operations officer of ActiveLight, Inc. "Offering HSS products to our resellers and dealers enables us to increase our leadership role in the digital signage industry."

"This partnership facilitates our mutual resellers to deploy HSS products with the high level of customer care offered through ActiveLight," said Kalani Jones, president and chief operations officer of American Technology Corporation. "This agreement reinforces ActiveLight and American Technology's commitment to the burgeoning digital signage market."

About ActiveLight, Inc.

ActiveLight, Inc. is a full-service distributor of digital displays and projection equipment, including plasma and LCD screens, professional projectors and components, and complete digital signage systems. The company represents all major manufacturers and supports more than 3,000 commercial and residential resellers and systems integrators nationwide. The company is an authorized distributor for more than 50 display products from manufacturers such as Sony, Panasonic, Pioneer, InFocus, Barco, Samsung, NEC Technologies, Sharp and others. ActiveLight partners with resellers, designers and system integrators in the professional AV and selected vertical markets to develop complete digital signage networks and compelling visual systems installations used in point-of-purchase, banking, corporate, kiosk, retail, transportation, home theatre systems and other applications.

ActiveLight leads the industry by offering value-added support solutions such as dedicated service and order status, toll-free numbers, free extended-term warehousing, nationwide access to a network of affiliate warehouses, installation and repair services, and expedited product swap. For information on ActiveLight's products and services, please visit the company online at www.activelight.com.

About American Technology Corporation

American Technology Corporation is Shaping the Future of Sound(R) by developing, manufacturing and globally distributing its proprietary sound technologies and products which include: the award-winning HSS(R) (HyperSonic(R) Sound technology); LRAD(TM) (Long Range Acoustic Device) products family; NeoPlanar(R) products family; and others. The Company is establishing a strong portfolio of patents, trademarks and intellectual property including over 320 U.S. and foreign patents and pending patent applications to date. For more information on the company and its technologies and products, please visit our web site at www.atcsd.com.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the matters discussed are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act. You should not place undue reliance on these statements. We base these statements on particular assumptions that we have made in light of our industry experience, the stage of product and market development as well as our perception of historical trends, current market conditions, current economic data, expected future developments and other factors that we believe are appropriate under the circumstances. These statements involve risks and uncertainties that could cause actual results to differ materially from those suggested in the forward-looking statements, including but not limited to the distributor's efforts to market products under the distribution agreement, market acceptance of HSS technology and products, entry of competitors, the possibility our intellectual property protections will not prevent others from marketing products similar to or competitive with the HSS-enabled products, potential technical or manufacturing difficulties that could delay products to be sold under the agreement, and other risks identified and discussed in our filings with the Securities and Exchange Commission. These forward-looking statements are based on information and management's expectations as of the date hereof. Future results may differ materially from our current expectations. American Technology Corporation disclaims any intent or obligation to update those forward-looking statements, except as otherwise specifically stated.

Source: Business Wire

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